Globe Telecom anti-spam solution nets global recognition

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Globe Communications Product Group Head Francis Pugeda (center) receives the “Best Project Contributing to Customer Excellence” Award at the recent PEX Awards held in Orlando, Florida. The award was presented to him by Jon Theuerkauf (left), former Managing Director and Group Head of Performance Excellence, BNY Mellon. They are joined by Jherico Jose Obar, Globe Mobile Core Signaling and Messaging Engineer.

Telco’s Project Watch wins for its solution to combat SMS spams and scams

 Globe Telecom gained another milestone in the global telco arena after it bagged a major award at the recently-concluded 2018 Process Excellence Network (PEX) Awards held in Orlando, Florida, USA.

The telco leader was declared the winner of the “Best Project Contributing to Customer Excellence” for its anti-spam solution. The award is given to outstanding projects that create a major impact on customer experience, and whose execution noted tangible and measurable improvements in customer satisfaction.

“The goal is for the Globe network to be free from spam and scam messages. The award inspires us to step up our anti-spam campaign even as the number of spam messages that goes through the network has gone down considerably,”said Anton Bonifacio, Globe Chief Information Security Officer.

Criteria for judging are customer impact or how the project helped improve customer experience (40%); business impact or the project’s effect on the organization or business, including employee engagement and commitment to the project (40%); and project execution, which is about how the project understood the problem, identified its causes, and how it made innovative use of process excellence tools in order to implement the solution (20%).

The PEX Awards is organized by the Process Excellence Network (PEX), an online news source and global community for process professionals, business leaders and executives who want to improve their businesses through process and operational excellence.

Globe Telecom’s anti-spam campaign started in 2014 following numerous customer complaints on proliferation of spam and scam messages as SMS remains the country’s most reliable form of mobile messaging channel.

To keep its customers from receiving spam and scam messages, Globe operationalized an automated filtering functionality that reduced the number of such messages going through the Globe network in September 2014. Such mechanism has since been upgraded and expanded to effectively prevent the transmittal of spam and scam messages coming from other networks. By design, the filtering mechanism can be reconfigured to address the kind of spam and scam messages that goes through the Globe network.

The company’s current blocking mechanism, which was established in February 2016, involved the establishment of a new hardware and software solution that can filter up to 1 billion SMS a day. With the new anti-spam solution, Globe is now able to prevent transmittal of spam/scam messages being sent to the Globe network that originate from other networks.

Aside from blocking spam and scam messages from going through the Globe network, the telecommunications provider also blocks Globe network prepaid numbers found to be consistent sources of spam and scam text messages. Some of these numbers were subject of complaints reported through where customers simply provide all the details of spam and scam messages they received on their mobile devices. Numbers that are verified to be a constant source of spam messages are then disconnected from service

Globe readies network for emerging IoT services with 700 MHz band

PH readiness for technological innovations vital in driving economic growth

 Globe Telecom is enabling its network to support emerging Internet of Things (IoT) services, making full use of all the 700-megahertz spectrum and other existing LTE spectrum assets the company is currently assigned with. Globe is now piloting Narrow Band- Internet of Things (NB-IoT) technology due to its inherent advantage of long reach and range, while enhancing mobile data services.

NB-IoT is one of the three 3GPP standards-based low power wide area (LPWA) technology developed to enable a wide range of new IoT devices and services. NB-IoT as a standard is more developed compared to other defined 3GPP standards and the device ecosystem is evolving at a much faster pace.

Out of the 3 standards endorsed by 3GPP, Globe has enabled NB-IoT as this technology will have far reaching benefits for many people, industries, even communities and early adopters would be able to enjoy its benefits. Huawei and Nokia, Globe existing technology partners, are collaborating in this journey, ensuring network readiness to support new services.

“Given new business requirements in a highly digital environment, Globe is gearing up to deploy emerging IoT services relevant to various enterprises including the public sector. This is all part of our commitment to enable enterprises take advantage of the latest technological innovations, which is vital in driving economic competitiveness and growth in the country,” Globe Telecom President & CEO Ernest Cu said.

The Philippines is a good use case for a number of emerging IoT services that include parking sensors, water meter reading, lighting control, garbage collection and flood control, among others.

“Fundamentally, IoT is about creating a digital ecosystem for services that are being used by various organizations. The use of IoT-related services is growing significantly around the world and it is time that we adopt them in the Philippines so that local enterprises can take advantage of the business benefits derived from these new technologies,” Cu stressed.

Globe has also been aggressively deploying LTE sites nationwide. Globe has deployed to date around 1,750 LTE sites across the country using the 700 MHz band. More than 700 cell sites are located in Metro Manila, providing pervasive LTE mobile connectivity to its customers.

Globe has also deployed Massive MIMO (MM) as part of its technology roadmap. MM is the fundamental radio access technology for 5G. The 5G network targets to have higher speeds, lower latency and better capacity, enabling higher density of mobile broadband users and supports device-to-device connectivity and massive machine communications.



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