A constellation of stars and heavenly bodies from the PR Industry and the biggest names in business gravitated towards the grand ballroom in Shangri-La at The Fort for the 53rd Anvil Awards “Gabi ng Parangal” on March 23.
For over five decades, the Anvil Awards has recognized outstanding public relations programs and campaigns that have adhered to the highest standards of public relations practices in the country.
The crème de la crème of the PR world walked the red carpet and were photographed in beautiful gowns and bespoke suits. Many of them radiated happiness as they posed for photos before settling down to enjoy a five-course meal, an acrobatic show and musical entertainment leading up to the presentation of the awards proper.
This is “The Oscars of PR”, the chairman of the 53rd Anvil Awards, Owen Cammayo, said in his speech.
The biggest names in the industry were there in full force: The communications chiefs for banks, telecommunications companies, water and power utility providers, real estate, BPOs, fast food giants, and petroleum companies. With over 400 entries submitted, the 53rd Anvil Awards proved to be immensely competitive.
The Grand Anvil was awarded to Smart Communications Inc.’s PR Program on a Sustained Basis, “Secured Health Information Network Exchange (SHINE)”. The Platinum Anvil Awards were given to four winners: DMCI Holdings Inc’s. “Delivering Real Benefits: The 2016 Integrated Annual Report of DMCI Holdings, Inc., Shell Companies in the Philippines’ “The Golden Voyage: 50th Shell national Students ART Competion”, Jollibee Foods Corporation’s Kwentong Jollibee Valentine’s Series True Stories of Love that Broke Hearts and Shattered Records”, and PageOne’s “Helping Cope With Depression Through Digital Family”.
Grupo Agatep claimed a total of eight Anvil Awards. Grab Philippines and Turner Broadcasting bagged the gold award for their CNxGrabShare campaign under the PR Tools Category. The silver awards in the same category were awarded to Phinma Omnibus AVP, Turner Broadcasting’s New Generation Report, Asian Hospital Medical Center’s Annual Medical Report, and Unionbank EON Media Launch. The PR programs included those for the Asian Hospital and Medical Center, for its My Asian Story; to Grab, for Misiskolar, and Midlife Crisis Band’s Scholarship Fund.
The Metrobank Foundation received the Hall of Fame award, while PageOne Media garnered the Agency of the Year award.
Smart Communications, Inc., won the Grand Prix, an award bestowed to the company that racked up the most gold awards for PR Programs and PR Tools Categories.