Save the Children’s #LahatDapat Christmas campaign is about fulfilling lifelong dreams and saving children’s lives
Save the Children Philippines fulfills both through its Christmas campaign–#LahatDapat with the tagline: “This Christmas, lahatdapatkasali.”
The Christmas campaign is an extraordinary chance to celebrate Christmas by making a difference in children’s lives and fulfill lifelong dreams to see your solo picture, with family and friends on LED billboards across the metropolitan area.
Atty. Albert Muyot, chief executive officer of Save the Children Philippines said that for many Filipinos, Christmas is for children. This event gives everyone an opportunity to make a difference to the lives of children particularly those in disadvantaged communities in the Philippines.
There are around 3.3 million children in the country who are stunted and 800,000 more are malnourished. The Philippines ranks ninth among 10 countries in the world with worst cases of stunting and malnutrition of children.
Save the Children Philippines launched early this year Project NURTURE (Nutrition among Urban Poor Through Unified Response) that aims to reduce the number of deaths of children under 5-years-old in identified areas in Navotas City.
The project implements a nutrition-specific and nutrition-sensitive intervention focusing on the first 1,000 days of life to prevent stunting and wasting among children under 5-years-old and improve maternal nutrition, particularly among pregnant and lactating mothers.
Save the Children’s Christmas campaign “LahatDapat” calls everyone to step up and wear their #LahatDapat bandana to influence people to fulfill lifelong dreams and save lives of the poorest Filipino children.
Miss World 2018 Katarina Rodriguez is supporting Save the Children Philippines by being one of the campaign influencers.
Save the Children Philippines also thanked reputable companies for their support. These include Nyxsys, BCD Direct Pinpoint Marketing, Ascott Limited, Dragonpay, CNN Philippines, Light Network, AdMovPH Technologies Inc., BusinessMirror, Pilipino Mirror, Cook, Philippines Graphic, Page One, Adobo Magazine, Breakthrough Leadership Management Consultancy, Project Purpose, On Semiconductor and Terry S.A. Inc/Havaianas Philippines.
The campaign also calls other schools to join iAcademy, Nordschool and Gymboree-the first three to express their commitment to raise funds in support of the campaign.
Save the Children Philippines, in partnership with Nyxsys, will acknowledge all participants through billboards found around the Metro during the campaign season in December.