The Advertising Foundation of the Philippines (Ad Foundation), the social development institution and advocacy body of the advertising and marketing communications industry, together with its Educational Development Program Committee (EDC), co-chaired by renowned publicist and PR management consultant, Ramon “Bong” Osorio, and broadcast business executive Joselito G. Yabut, concurrently the Corporate Secretary of Kapisanan ng mga Brodkaster ng Pilipinas (KBP), recently revived its non-profit and non-partisan partnership project with Colegio San Juan de Letran and its Mass Communications department-College of Liberal Arts, the AdSpeak Students Convention on Values Advertising..
The revived project partnership has been undertaken by the foundation with its Chairman of the Board, Ruperto S. Nicdao, Jr. at its helm, assisted by foundation Assistant Board Secretary & Executive Director Linda C. Gamboa for the past many years as an annual non-profit educational development endeavor.
The “AdSpeak Students Convention on Values Advertising” is a whole-day event for inter-collegiate students in advertising, marketing communications and its allied fields since 2006, with industry professional and former Letran College-MassCom faculty staff and EDC member, Eleanor Agulto, as its prime moving spirit in the academe.
The industry-sponsored convention features special lectures and presentations by renowned and highly respected experts from the multi-sector industry, to include a presentation module on Self-Regulation; film showing of the industry’s biennial ARAW Values Awards winners; judging of entries from the inter-collegiate students’ group on their values oriented work in various categories by select and renowned industry personalities; and presentation of awards to the school or college’ winners in the various competition categories.
The project partnership renewal is timely considering that the Colegio de San Juan de Letran is celebrating its quadri-centennial founding anniversary this year. AdSpeak 2019, with its theme, “Super-Charged,” will be held at the Colegio’s newly renovated Students Center auditorium on April 3.
Inter-collegiate students in the fields of advertising, marketing communications, visual arts communication, journalism, mass communications, broadcast communications, and other allied disciplines can avail of early registration and reservations to 2019 “AdSpeak Students Convention on Values Advertising” with the Blank Canvas Advertising House students organization officers.
Interested parties can also secure additional information and details on AdSpeak Students Convention on Values Advertising lecture sessions and competition of inter- collegiate students’ groups showcasing their work anchored on the Seven ARAW Cornerstone Values from the 2019 AdSpeak Super-Charge” website, facebook and other social media platforms. Attendance to AdSpeak Students’ Convention on Values Advertising is free, with registration on a “first come, first served” basis.
As Ad Foundation Chairman Nicdao said during the MOA signing; “our foundation will continue to pursue its non-profit and non-partisan projects with the academe in Marketing Communications and its allied fields, to support the preparation and training programs of future professionals in our multi-sector industry.”
He added, “as the present crop of our multi-sector industry professionals and craftsmen provide the academe upgraded materials and other learning tools from the fast-evolving landscape and dynamic advertising and marketing communications industry, we definitely strengthen our partnership with educational institutions such as Colegio de San Juan de Letran, now celebrating its 400th year of educating our Filipino youth, at the same time, that it promotes and inculcates positive values for progress of people and country.”
Colegio de San Juan de Letran Rector, Rev. Fr. Clarence totally agreed with the foundation Chairman, and responded favorably to the partnership with the foundation, not only for this year and in 2020, but in many more years ahead.
He likewise cited Colegio de San Juan de Letran alumni with successful careers in the industry, further enumerating other industry leaders and business entities, that provide continuing support to Letran’s educational programs in Liberal Arts and the Sciences.
Others who attended and graced the MOA signing are: Ad Standards Council (ASC) Operations Manager, Maya O. Estrada, as EDC consultant; Letran’s Asst. Prof. Darwin C. Rundung, RPm, RPsy, Dean of the College of Liberal Arts & Sciences; and MassCom department assistant head and faculty member-instructor Joline Satti S. Ombao. Letran’s College student organization, the Blank Canvass Advertising House officials, led by its President, Marie Josette Elevado and Account Director, Chelsea V. Gonzales were also present during the agreement signing at the Colegio’s Rector Hall. Blank Canvass Advertising House members will serve as the host organization work force of 2019 AdSpeak “Super-Charged.”