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Eng Bee Tin kicks off its 110th year by paying it forward

For this holiday season, and as a prelude to its year-long anniversary celebrations next year, Eng Bee Tin – Chinese pastry shop in Binondo, Chinatown – hosted several holiday activities as a show of thanksgiving for all their loyal customers.

Eng Bee Tin welcomes the holidays with a gracious spirit, generous giveaways, and exciting new flavors as they rev up for the holidays and their milestone 110th year anniversary in March 2022.

“We wouldn’t be where we are now without the full support of our loyal customers, which is why we wanted to give back!” says Gerik Chua, Operations Head.

As pasasalamat to the selfless and hardworking delivery riders, who have helped the nation during this pandemic, Eng Bee Tin gave away 500 Christmas gift packages,filled with all their best-selling delicacies such as hopia, tikoy, mochi, and so much more to make the riders’ Christmases so much brighter! Event was held last December 13, 2021 from 9am to 12nn at their Binondo Flagship Store and was attended by riders from different apps such as Grab, Lalamove, Angkas, Mr. Speedy and more.

Spreading joy this season,  loyal patrons can also get in on the fun with 2 sets of 3 giveaway feasts from The Great Buddha Café. Click this link https://tinyurl.com/EngBeeTinGiveaway to join!  

The immense success of Eng Bee Tin has made them an icon of Chinoy delicacies that have become part and parcel of every Filipino celebration. “We’re proud to have made history and have our community of loyal customers be part of our proud heritage,” shares third generation Gerry Chua. 

The story of Eng Bee Tin started in 1912 through Chua Chiu Hong, a Chinese native who sought greener pastures in the Philippines. Unfortunately, the pastures weren’t that green afterall. They have gone through turbulent times with numerous bouncing cheques. It was only when Gerry Chua, the eldest of Hong’s grandchildren, took reign that Eng Bee Tin blossomed into a grand food empire, beginning with the best-selling Hopia Ube, which Gerry introduced.  

“The Hopia Ube innovation was a game-changer, both for Eng Bee Tin and for the whole industry. Today you’ll even have China’s own version of Hopia Ube!” exclaims Gerry. Since the ‘90s, Eng Bee Tin has been exporting its delicious fare to 15 countries around the world. Locally, Eng Bee Tin also has 32 branches around the metro and seven restaurants, including Mr. Ube, Chuan Kee, Cafe Mezzanine, and The Great Buddha Cafe. 

Today, Gerry’s three children are ushering the business into a new century of success, with more delicious innovations and robust expansion. And as they look forward to the new year with wonder and excitement, they never forget to look back with gratitude and a charitable heart. As their father always reminds them, “this success is a result of determination, good heart, and a touch of luck so always Pay It Forward”.

Their father Gerry has always had a big heart for volunteerism and is, in fact, a volunteer firefighter for decades. He was the president of Binondo Paco Fire Volunteer brigade,  founder of TxtFire Philippines Foundation, and has since donated over 10 fire trucks and 3 ambulances to the community. Their restaurant, Café Mezzanine, donates all its profits to support the fire volunteer brigade. “Aside from food, these endeavors have been my means of paying it forward to our supportive community,” says Gerry.  

Christmas is all about giving, and Eng Bee Tin is making sure to pay it all forward with gifts and endeavors that keep on giving! 

For more information, you may visit their Facebook page  https://www.facebook.com/iloveengbeetin or website https://www.ubedelivery.com/. 

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