GET READY FOR AN AweSM SINULOG EXPERIENCE AT SM CITY CEBU

Celebrate Sinulog, the country’s grandest festival, at your favorite SM City Cebu. Immerse yourself in the excitement of festive events at the core of the Sinulog Festival this month of January.

The Sinulog Festival in Cebu is a vibrant and deeply-rooted religious celebration that traces its origins to the Feast of the Sto. Nino.

SM City Cebu offer a vibrant and culturally rich experience for both locals and tourists this Sinulog 2024

RELIGIOUS EXHIBITION

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗳𝗮𝗶𝘁𝗵 𝗮𝗻𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝘁 𝗧𝗿𝗲𝗮𝘀𝘂𝗿𝗲𝘀 𝗼𝗳 𝗗𝗲𝘃𝗼𝘁𝗶𝗼𝗻 𝗶𝗻 𝗦𝗠 𝗖𝗶𝘁𝘆 𝗖𝗲𝗯𝘂
This exhibition is a phygital (physical + digital) showcase featuring religious items and objects of veneration. Through photo and video documentation, the exhibit meticulously documented religious artifacts from diocesan and parish museums, as well as private collections in Cebu.

To start off the celebration, SM City Cebu and Ramon Aboitiz Foundation, Inc. present the Treasures of Devotion, a virtual exhibition of religious objects or objects of devotion.

Curated by RAFI – Ramon Aboitiz Foundation Inc.’s The Kabilin Center in partnership with the Archdiocese of Cebu and UP Cebu’s UPLB Office for Initiatives in Culture and the Arts, this visual spectacle also commemorates the 500 years of Christianity in Cebu, in time for the joyous festivity of Sinulog.

Through photo and video documentation, the religious objects found in diocesan and parish museums and private collections in Cebu were catalogued, unearthing layers of memories and experiences accrued by generations of believers and discovering stories of faith and devotion as shown, shaped, and sustained by these religious artifacts.

📍 Visit the exhibit at the North Wing Atrium until January 21. AweSMCebu2024 #EverythingsHereAtSM #HearWhatsNewAtSM AWorldOfExperienceAtSM #SenseTheVibeOfTheNEWCity

The exhibition is located at the first level of the North Wing, and is ongoing until Jan. 31.

FUN & ENTERTAINMENT FOR FAMILIES & FRIENDS

Celebrate Sinulog in bold and vibrant hues!

BEST in Sinulog style awaits at SM City Cebu, #SMFam! ✨ Elevate your festival fashion with vibrant merch that reflects the spirit of celebration. 🌟👕🎉

📍 Dive into the festive feels at Islands Souvenirs’ Cut & Style Carnival, Lower Ground Level, Main Mall.

Click the link below to know more about the #AweSMCebu2024 happenings in the city: 📲 https://gosm.link/CelebrateSinulogAtSMCityCebu

Islands Souvenirs’ Cut & Style at SM City Cebu invite you to explore their Sinulog Merch pop-up store for the best fusion of tradition and contemporary style this year. Check-out the Cut & Style booth at the lower ground level of SM City Cebu.

COLORFUL INSTALLATIONS

Take a picture at SM City Cebu’s AweSM Sinulog Square installation located at the North Wing Atrium, and experience a haven of festivity, where tradition meets modern splash of colors and rhythms.

MOUTHWATERING LOCAL DISHES

Food lovers check this out! Visit the StrEATs of Cebu booths where one can enjoy a gastronomic feast of Cebu’s lechon and other Cebu delicacies located at the lower ground level of the main mall.

HUGE DISCOUNTS & PROMOS

Shoppers will also enjoy huge discounts and exciting promos in the Sinulog Sale from January 19 to 21. Get into the festive spirit with a great selection of sale items of up to 50% off mall wide.

And to complete the Sinulog experience, witness the AweSM Cebu Dance Parade around the mall from January 19-21 beginning at 10am.

Dive into the festive feels this Sinulog 2024 and experience an ultimate #AweSMFestival.

For more updates, checkout SM City Cebu (Official) on Facebook or Instagram.