JMAR HERBS, INC. wins the prestigious Grand Prize at this year’s Pasayahan sa Lucena Festival float competition. Captivating the crowd with a magnificent Sinulog Festival-themed float, JMAR Herbs, Inc. pays homage to Cebu’s grandest religious and cultural celebration, the Sinulog Festival. Shaped like a vessel reminiscent of the Spanish galleons that once sailed the Philippine seas, the winning design features a revered image of Santo Niño de Cebu surrounded by an enchanting fusion of exquisite flower arrangements and a vibrant underwater tableau.

The annual Pasayahan sa Lucena Festival culminates with a spectacular grand parade of floats showcasing the creativity and craftsmanship of the people of Lucena in the province of Quezon. This year, the float competition honors well-known festivals in the Philippines.