A Hello Kitty wonderland took over SM Mall of Asia, starting on August 22, to celebrate the beloved SANRIO character’s 50th anniversary in the Philippines. Join the festivities at the mall’s Central Atrium until September 22.
The celebration kicked off with a massive cake display, followed by a grand entrance through the iconic Hello Kitty lighted arch. Visitors were then absorbed in the amusing world of Hello Kitty, filled with a playful ball pit and themed photo spots such as the Music Academia and Transit Depot, along with Hello Kitty’s family and friends.
For food lovers, the launch featured a Krispy Kreme donut food truck serving special SANRIO-themed treats. Shoppers could also find a variety of Hello Kitty merchandise at the Toy Kingdom Express pop-up shop, stationary supplies, fashionable apparel from Crocs and Forever 21, along with Hearts & Arrows and Axis’ Hello Kitty jewelry and watches.
The Hello Kitty celebration was a hit with fans of all ages, offering a fun-filled experience for the entire family.
