In the Pre-need industry where many have come and gone, Eternal Plans, Inc., remains steadfast. While some of its contemporaries have folded and closed their doors, the company has weathered every storm, overcoming economic downturns, global crises, and the challenges brought by an ever-changing world. Through it all, Eternal Plans has remained committed to its mission—helping Filipino families prepare for the future.
Today, March 4, 2025, Eternal Plans is not just celebrating 44 years of service but also reaffirming its dedication to its clients. More than just a business, Eternal Plans has been a trusted companion in life’s most important moments, standing by families when they need it most.
A Legacy of Strength and Perseverance
Founded by Ambassador Antonio L. Cabangon Chua, Eternal Plans was built on the values of integrity, dedication, and service. Despite facing economic challenges, global crises, and even the unprecedented impact of the COVID-19 pandemic, the company has never wavered in its commitment.
“Our founder, my father, always believed that challenges should never hold us back,” said Vice Chairman and CEO D. Antoinette C. Cabangon-Jacinto. “He used to say, ‘Kung magpalipad ka ng saranggola, huwag mong hintayin ang hangin. Itakbo mo.’ That mindset of pushing forward, of creating opportunities rather than waiting for them, is what has kept Eternal Plans moving forward for 44 years.”
And move forward it did. Eternal Plans has continuously evolved, adapting to the changing times and embracing innovation to serve its customers better.
Innovating for the Future
Recognizing the growing needs of Filipino families, Eternal Plans has strengthened its digital transformation efforts, whether in salesforce activities or attending to client inquiries. It has expanded its services by opening new offices in key locations to bring its offerings closer to more communities. Beyond this, the company has diversified its investments, including the establishment of columbariums within its sister company, Eternal Gardens. It is also actively recruiting more salespeople and providing training programs to support their professional growth. Through these initiatives, Eternal Plans continues to evolve, ensuring that it remains a trusted partner in preparing for life’s most important moments.
A Commitment That Lasts
More than its achievements, what truly defines Eternal Plans is its dedication to its planholders. Through the years, the company has not only provided financial security but has also been a “Karamay mo sa buhay”—a steadfast partner that stands by Filipino families when they need it most.
“This anniversary is not just about Eternal Plans, but about the people who made this journey possible,” Cabangon-Jacinto shared. “We extend our deepest gratitude to the Insurance Commission, whose guidance and trust have allowed us to continue serving the Filipino people. To our clients, we thank you for your confidence in us. Your trust is the reason we continue to improve and innovate. And to our employees and salesforce, you are the heart of this company. Your hard work, dedication, and passion for service have brought us to where we are today.”
Like a ship that has weathered the strongest storms, Eternal Plans remains steady, guided by its core values and fueled by the passion of those who believe in its mission.
As the company moves forward, one thing is certain—its journey is far from over. With determination, innovation, and a heart for service, Eternal Plans continues to build a future where every Filipino can plan ahead with confidence.
Eternal Plans is part of the ALC Group of Companies founded by the late Amb. Antonio L. Cabangon Chua and is currently chaired by D. Edgard A. Cabangon.
