L’Oréal Philippines recently marked a record-breaking performance during TikTok Shop’s Jet Set Glow Super Brand Festival, showcasing the brand’s ability to turn content and community into meaningful business results. Powered by TikTok Shop’s enhanced ACE 2.0 (Assortment, Content, Empowerment) Indicator System, the campaign activated the full shopping journey, from discovery to purchase, through targeted content, creator collaborations, and in-platform incentives.
Setting New Records with a Full-Funnel Strategy
L’Oreal saw a 75% uplift in gross merchandise value (GMV) versus business-as-usual sales, driven by deeper insights and stronger targeting capabilities on ACE 2.0.
“Timing our use of TikTok Shop’s ACE 2.0 system with our participation in the Super Brand Festival set a new benchmark for us,” said Denise Peralta, E-Commerce Director at L’Oréal Philippines. “The visibility we garnered was truly end-to-end. It bridged our offline footprint with a powerful online push through TikTok Shop, and reinforced our belief in full-funnel strategies and in TikTok Shop as a key growth engine.”
The campaign also delivered over 140 million impressions driven by 894 videos created using the hashtag #JetSetGlowWithTikTokShop. More than 100 livestreams and creator videos, supported by partnerships with multi-channel networks (MCNs), TikTok Shop Partners (TSPs), and top celebrities, helped amplify the campaign’s reach and impact.
Empowering Communities, Elevating Discovery
The Super Brand Festival featured over 96 creators and more than 10 participating brands, highlighting TikTok Shop’s unique ability to merge entertainment, discovery, and commerce. For L’Oréal, the campaign was not just about visibility; it was about creating meaningful interactions with beauty shoppers and reinforcing trust through educational and aspirational content.
“TikTok Shop’s ACE 2.0 comes alive during campaigns like Jet Set Glow,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “It empowers brands to execute full-funnel strategies, fostering authentic engagement while driving conversions. L’Oréal’s results reflect the platform’s potential when creativity and data work in tandem.”
L’Oréal has long stood at the intersection of science, innovation, and beauty, and is now pushing the boundaries of digital commerce through TikTok Shop. As L’Oréal Philippines continues to embrace e-commerce innovation, its success on TikTok Shop reinforces the value of investing in platforms that offer both scale and substance. With each campaign, the brand continues to find new ways to connect with consumers, meeting them not just where they shop, but where they discover, learn, and express themselves.
 Indicator System, the campaign activated the full shopping journey, from discovery to purchase, through targeted content, creator collaborations, and in-platform incentives.){kind=link}