Ad Standards Council Honors PAGCOR Chief

The Ad Standards Council (ASC) today recognized Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na Patalastas Summit in Makati City.

In accepting the Plaque of Appreciation from the ASC, Mr. Tengco said the honor was not only for him but also for the men and women of PAGCOR who remain committed to fairness, truth, and accountability in discharging their responsibilities.

Chairman Tengco (second from right) poses with other awardees during the ASC Patas na Patalastas Summit. Also in photo are ASC key officials Golda Roldan (extreme right), Robbie Aligada (extreme left), and MBC President Ruperto Nicdao, Jr. (second from left).

He also commended the ASC for its role in upholding truth, decency, and accountability in Philippine advertising.

“Industries like ours carry an even greater responsibility to protect public trust,” Mr. Tengco said. “Our partnership with ASC ensures that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.”

Chairman Tengco (2nd from right), together with representatives of ASC’s other government partners, signs a pledge of partnership to affirm their shared commitment to responsible marketing communications, fair trade practices, and protection of the rights and welfare of Filipino consumers and businesses.

The ASC and PAGCOR formalized their collaboration last July 16 through a Memorandum of Understanding requiring all gambling-related ads – whether on TV, radio, online, or outdoors – to undergo ASC review and approval before public release.

PAGCOR itself also ordered the removal of all outdoor gambling billboards as part of its stricter regulatory measures last month.

“These steps are proof that when it comes to protecting the public, we will always choose to do what is right,” the PAGCOR chief added.

The ASC summit brought together regulators, advertisers, and industry stakeholders to reinforce collaborative efforts in ensuring truthful, ethical, and accountable advertising practices in the Philippines.

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