Mang Inasal’s consumer-first campaigns earn four Philippine Quill Awards

Mang Inasal was honored with four distinctions at the 21st Philippine Quill Awards held last Wednesday (August 27) at The Manila Hotel’s Fiesta Pavilion. The recognitions highlighted campaigns that combined creativity, meaningful engagement, and strong consumer impact across social media, digital, experiential, and brand communications.

Each winning campaign was anchored on consumer insights. The Philippines’ Grill Expert earned Awards of Excellence for the Mang Inasal Nation 2024 program, which featured content that consistently drew strong engagement from members, and the 2024 Pork BBQ Media Launch, guided by digital audience behavior to spark stronger conversations and engagement online.

Meanwhile, Awards of Merit were given for the revamped MANGINASAL.PH corporate website, shaped by a social media survey among loyal fans, and Love the Flavors, Love the Philippines campaign in partnership with the Department of Tourism, which highlighted authentic Filipino dishes most sought after by both local and foreign tourists.

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