ACTION, Inc. (A Child’s Trust Is Ours to Nurture, Inc.), a non-government organization dedicated to addressing child malnutrition, has officially partnered with Lawson Philippines, Inc., a leading convenience store chain in the country from Japan, and other supporters as well as the Navotas City government to implement the Akamegane Kitchen Project at Tanza Elementary School in Navotas City.
The initiative will provide daily nutritious meals to 100 students until 2028, serving as a vital intervention for children in one of the city’s most vulnerable communities. To ensure sustainability, three local staff members have been employed to manage kitchen operations and prepare meals that meet proper nutrition standards.
The project is supported by Mr. Ryota Yamasato, a popular comedian and television personality in Japan, who serves as an ambassador for the cause. This project has been named “Akamegane Kitchen (Red-Glasses Kitchen)”, inspired by the collaboration with Mr. Yamasato, who is well-known for his trademark red glasses. His longstanding advocacy for children has been instrumental in mobilizing support.
In the Photo: John Rey Tiangco, Mayor of Navotas City; Ryota Yamasato, Japanese comedian and Ambassador of the Akamegane Kitchen Project; and Hajime Yokota, Founder and President of ACTION, Inc.
Lawson Philippines is celebrating 10th anniversary this year and currently operates 217 convenience stores inside and outside the Metro Manila. Together with ACTION, Lawson Philippines is determined to build long-term impact by addressing child malnutrition and supporting the future of Filipino children. This collaboration reflects Lawson’s deep commitment to creating Happiness and Harmony in the Community.
In July 2025, Lawson Philippines launched a store-wide donation drive, installing coin banks across more than 150 stores in Metro Manila to provide customers with a simple yet meaningful way to contribute. Each coin drop represents a step closer to filling a plate, lifting a spirit, and creating a safer space for children. The company with the support of BPI (Bank of the Philippine Islands) also released food boxes featuring the Akamegane Kitchen logo and project details, raising awareness about the initiative and encouraging customer participation. All proceeds will directly support the operations of the Akamegane Kitchen in Navotas City.
In the photo: Takuya Goto, Chief Finance Officer and Group Head of Merchandising and Marketing of Lawson Philippines, Inc.; Ryota Yamasato, Japanese comedian and Ambassador of Akamegane Kitchen; Hajime Yokota, Founder and President of ACTION, Inc.; and Hideki Ogawa, Senior Operations Manager of Lawson Philippines, Inc.
Mr. Yamasato further showed his support by visiting Lawson Philippines’ store in One World, BGC, Taguig, together with Mr. Takuya Goto, Chief Finance Officer and Group Head of Merchandising and Marketing, and Mr. Hideki Ogawa, Senior Operations Manager.
Together with ACTION, Inc., Lawson Philippines believes in the power of small acts of kindness to create lasting change. Through this partnership, both organizations reaffirm their joint commitment to fighting child hunger, promoting health, and building stronger communities.
To all Lawson Neighbors: Your small change holds the power to feed hope. Thank you for helping us make a difference—one meal, one child at a time.
ACTION, Inc. continues to seek supporters who share their purpose-driven mission of nourishing children and building brighter futures. To learn more or support their advocacy, visit facebook.com/NGO.ACTION or www.action.org.ph
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