In a time when uncertainty is increasingly part of everyday life, Pru Life UK is taking another bold step to further empower Filipinos with guarantees they can count on.
At its latest launch, a first-of-its-kind curated culinary journey at Electric Garden, Bonifacio Global City, aptly themed The Power of Two: Count on Guaranteed Income and Protection with PRU, Pru Life UK introduced to market two powerful solutions—PRUSteady Income and PRUWealth 10—designed to provide steady payouts and lasting protection to help Filipinos plan, grow, and secure their future with confidence.
“Life is about the meaningful moments—big and small,” said Garen Dee, Chief Product Officer of Pru Life UK. “And no matter what every day brings, we want Filipinos to know they can count on PRU. With these two products, we give them the tools to embrace every chapter of life while ensuring that their financial plans are backed by guarantees.”
Pru Life UK aims to make financial planning simpler, accessible, and more empowering for every Filipino through its reliable solutions. By combining guaranteed payouts with reliable protection, the company addresses the growing need for stability amid life’s uncertainties. These reliable solutions were thoughtfully designed to cater to different priorities—whether it is securing steady cash flows, preserving wealth, or preparing for future milestones—helping customers take control of their financial journey with confidence.
PRUSteady Income is a 20-year endowment plan for individuals who value predictable income while ensuring strong protection for the future. It provides 10% guaranteed annual cash payouts from the 11th to the 20th policy year, a 100% maturity benefit at the end of the term, and up to 200% life insurance coverage. It delivers financial stability without sacrificing long-term growth—ideal for parents and professionals preparing for major milestones.
Targeted for affluent clients, PRUWealth 10 offers a balance of growth, preservation, and protection. Available only for a limited time, this endowment plan provides a guaranteed 5% net annual cash payout for 10 years, a 100% full premium back upon maturity, and 110% life insurance coverage based on single premium paid. Beyond these guarantees, the plan builds cash value over time, allowing flexibility to access funds when needed.
Backed by Prudential plc’s over 175 years of global legacy, and with more than two decades serving Filipinos, Pru Life UK continues to stand as the market leader in new business premiums as of H1 2025 and serves over 930,000 individual policyholders nationwide.
“With this latest launch, we reinforce our mission to empower Filipinos to live fully today and feel secure about tomorrow,” added Dee. “We promise to provide certainty in an uncertain world with customer-focused financial solutions that are built on guarantees. Whatever your stage in life—earning, growing, or preserving—Pru Life UK has a solution that fits.”
For more information on PRUSteady Income and PRUWealth 10, visit www.prulifeuk.com.ph or follow Pru Life UK on Facebook. Product terms and conditions apply**.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
**4% payout and 125% insurance coverage are based on single premium paid.
Insured must be in the PH at the time of sale.
Terms and conditions including on full premium back apply.
