MANILA, Philippines. 17 September 2025 — What does chasing your dreams look like in 2025? For young Filipinos, it’s not just about getting by—it’s about thriving, hustling, and owning your future.
Young Filipinos are big dreamers, but the path to success is far from easy. Fast-rising insurance company EastWest Ageas Insurance explores this with its new digital series “#FYP (For Your PURPLE).” This follows a group of friends chasing stability and success. With each bite-sized episode, viewers will see the grit it takes to achieve one’s goals and how dreams can come true one step at a time.
Meet the PURPLE Barkada Chasing Big Filipino Dreams
#FYP (For Your PURPLE) features a group of friends with varying life goals in short and emotionally resonant episodes. From a dad seeking long-term success for his family to an ambitious Gen Z ready to make a name for herself, the aptly named PURPLE barkada was written to represent the dreams of the modern Filipinos and the guts it takes to fulfill them.
Kiel, aka “Mr. Dad-iskarte,” is a first-time business owner who opened a café to provide for his two kids. As a family man, he represents Filipinos who open businesses to secure their loved ones’ futures.
Thea, the “Ate-of-All-Trades,” smoothly transitioned from her corporate job to working as a freelance virtual assistant. As a VA, she enjoys independence and flexibility—all while doubling her earnings to build her dream house.
Cris is your dependable “Corpo Bro,” who values work-life balance above all else. During the week, he hustles through his 9-5 to give back to his mom. But on the weekends? He’s busy having adventures and enjoying the best that life can offer.
And Tess is a self-styled “Glow Up Girlie” who left her marketing job to become a full-time content creator. She’s hungry to build an online reputation as the go-to girl for all things lifestyle and finance.
In each episode, viewers can listen in on the characters’ conversations about their dreams, responsibilities, and everything that comes in between. Thanks to the show’s relatable writing, viewers can empathize with the characters’ frustration during challenges and cheer when they overcome them.
Real Conversations for Reels
“Through #FYP, we are putting the spotlight on Filipino hopes and dreams and the support we all need to achieve them,” shares EastWest Ageas Insurance’s Chief Customer Officer Joub Miradora. “We want our viewers to feel seen and heard by our series. That’s why our characters talk like real people, have real problems to figure out, and get real support from the people around them. More importantly, we hope #FYP inspires our viewers to take action and begin building their dreams today.”
Catch the PURPLE barkada as they laugh, hustle, and chase big dreams—one episode at a time. Watch #FYP (For Your PURPLE) on https://plantoday.ewageas.com.ph/fyp and on EastWest Ageas Insurance’s Instagram (@eastwest.ageas) and TikTok (@eastwestageas) pages.
