Elevate your beauty routine to unlock the power of your smile
The Queen of K-Pop is finally sharing her best-kept beauty secret! With a career spanning over 17 years—both as an actress and a singer—IU still has a youthful glow—she even plays a 16 year old on tv! Imagine, a 32 year-old playing a 16 year-old! Now there must be some hack to unlock this kind of age-defying charm!
The good news is, yes, there is a way to elevate your spark like IU’s. Aside from her delicate features, IU’s glow is made possible by her natural teeth, now made whiter with the help of Colgate Optic White Purple Toothpaste and Serum.
Because a bright and radiant smile holds power. And it is through a smile that beauty is seen.
IU’s beauty secret
Everyone knows K-Beauty. From glass skin to gradient lips and more, boys and girls have been raving over these trends. But one of Korean’s best-kept beauty secrets has always been their bright smiles. It’s a universal charm point that ignites connections, even between strangers. And for those in the limelight, a smile is what invites people in, building an emotional foundation for an unbreakable fandom. IU is the epitome of this.
The truth is, beauty is seen and welcomed with a smile. It brings “I” and “You” together. Simple as it may be, that’s the heart behind IU’s timeless appeal. Her beaming cheer, contagious laugh, and friendly giggles—these all add up to her desirable spark. And guess what, you can own that too!
The power of a smile
So here’s the scoop: Did you know that what really draws people in is a bright smile? Call it cliché, but it’s cliché for a reason! If you spend hours every day perfecting your makeup, but you can’t even make that simple effort of directing a smile to someone–be it a friend or a stranger–then what’s all that effort for? Because in the end, beauty is also something that you give. It’s meant to radiate. It’s felt. It’s experienced. And it spreads with a smile.
The tea is, oral beauty is the next evolution of K-Beauty. Moving beyond glass lips, aegyo-sal, and color analysis, Korea is finally exposing their most important beauty hack, and that’s owning a radiant, confident smile.
Leading this charge is Colgate Optic White Purple Toothpaste. Launched in the Philippines last March 2024, it quickly became viral on social media, resulting in out-of-stocks left and right. With many beauty awards earned, Colgate Optic White Purple Toothpaste also rose to the #1 spot as the country’s best whitening toothpaste brand in drugstores.
Purple = Whiter Teeth
PURPLE? Why purple?
Let’s dive into Color Theory, which tackles color combinations using the color wheel. Yellow and purple are opposites on the color wheel; when merged, it appears white. For oral beauty, this means purple color-corrects yellow tones to appear white.* Purple brighteners work by depositing a sheer violet tint on the tooth surface, effectively cancelling out yellowish hues through optical illusion. Cool, right?
*For temporary efficacy, results may vary.
Following the positive reception of Colgate Optic White Purple Toothpaste, and with the Colgate brand found in more homes than any other, is stepping things up in the realm of oral beauty with its latest release. Introducing Colgate Optic White Purple Serum. Formulated with 50 times more concentration of the Purple Brighteners for a more potent color-correction, it elevates your beauty routine in three simple steps:
First: Brush with Colgate Optic White Purple Toothpaste
Second: Boost with Colgate Optic White Purple Serum
Third: Embrace the glow up and experience the power of your smile!
Colgate Optic White Purple Serum works like make up for your teeth. Sometimes your smile needs a little touch up–a serum that you can use on the go when you need to be camera-ready or any situation that calls for a confidence boost. First date? Meeting the parents? Job interview? Barkada reunion? Colgate Optic White Purple Serum gives the extra oomph you need for moments that matter most.
Your key to oral beauty
Caring for your smile means protecting your teeth against cavities and promoting good oral health–but that’s not all! Caring for your smile also means keeping it bright, radiant, and confidently yours. You gotta own it! Just like IU, your smile can make a big impact—because with every laugh and every grin, you leave a positive impression.
Known for her youthful and natural beauty, IU is truly an icon to aspire to. And with Colgate Optic White Purple Toothpaste and Serum, you can finally apply this K-Beauty hack to your daily routine.
Available nationwide in leading groceries and beauty stores at only P49 per tube SRP (37g). To know more about Colgate Optic White, head over to their social media pages and get that K-Beauty Smile like IU!
Instagram: @colgateph
Facebook: @ColgatePhilippines
Tiktok: @colgateph
