Limited-edition collab drops this October 2 in time for National Noodle Day
Pasig City, Philippines — This October, Filipinos are in for a witty and flavorful treat as two iconic local brands come together for a special collaboration in celebration of this year’s National Noodle Day. Lucky Me!, the country’s #1 instant noodle brand that has brought warmth, comfort, and joy to everyday meals is teaming up with Linya Linya, the “headquarters” of relatable Pinoy one-liners and lifestyle tees.
Teaming up for their first-ever collaboration, Lucky Me! and Linya Linya combine the best of the country’s favorite noodles with the humor of witty “linyas,” creating a lifestyle moment that’s distinctly Filipino.
The partnership was officially unveiled on October 2, 2025, launching in time for National Noodle Day on October 6, 2025, at the Monde Nissin HQ through a fun, pop-culture celebration. The launch showcased the limited-edition merchandise, two shirts and one tote bag, that highlight the playful wit and everyday sarap for which both brands are respectively known. As part of the collection, the centerpiece designs reflect the joyful, relatable spirit of both Lucky Me! and Linya Linya.
The first shirt, stating “Pang-shirt Canton,” is a clever play on words that showcases how Lucky Me! Pancit Canton is always present every day – pang-breakfast, pang-dinner, pang-snack, and now, pang-shirt. The second shirt, with the term “Pancituationship,” gives a cheeky nod to Gen Z’s favorite “situationships,” describing the complicated love we feel when we run out of Lucky Me! Pancit Canton. And rounding out the collection, the tote bag design “Carry On Pancit Canton” works as both a witty everyday accessory and a mantra: bring it anywhere, and keep going everywhere.
The event itself was an upbeat gathering for lifestyle media, influencers, and creators. Guests were treated to a lighthearted comedy set by Nonong Ballinan and James Caraan of the popular group KoolPals, an interactive National Noodle Day dedication board, and a pop-up runway featuring the shirts as modeled by Lucky Me! team members, in addition to photo areas, merch stations, and even a spread of Lucky Me! noodle toppings and Pinoy finger food. Every detail was carefully crafted to create content-worthy moments that capture the sarap, linya, kwento, and cool vibes of the unique collaboration.
Gen Dela Peña, Integrated Marketing Communications Head of Monde Nissin, shared:
“Lucky Me! has always been a part of Filipino lives – not just on the table but in every kwento that brings comfort and joy. With Linya Linya, we’re taking that comfort to a new space, making it wearable, shareable, and truly part of pop culture.”
Ali Sangalang, Co-Founder of Linya Linya, added:
“At Linya Linya, our mission has always been to capture everyday Pinoy wit and experiences in ways that connect with people. This collab with Lucky Me! is natural and exciting – as noodles and linya are both deeply woven into our lives. Now, you can literally wear what you’re feeling.”
The limited-edition shirts and tote bag drop for a short run only, available on Linya Linya’s online store. More than just merch, the collab fuses witty designs, the nostalgia of Lucky Me! experiences, and that proudly Pinoy spirit – turning this year’s National Noodle Day into a celebration not just of food, but of lifestyle, culture, and community.
Don’t miss out on the sarap-meets-linya mash-up. Follow Lucky Me! and Linya Linya on social media for more updates.
