Luxent Hotel proudly unveiled Lex Bear, its new official mascot and brand ambassador, during the Lex Bear Launch: #LexMoment held on October 5, 2025, at the Lush Bar & Lounge.
The launch event gathered media friends, content creators, corporate partners, families and content creators for an afternoon filled with fun and heartwarming surprises.
The program opened with a warm welcome from Melanie Siy-Pagkalinawan, General Manager of Luxent Hotel. The audience then enjoyed a storytelling moment led by Sharon Deanne Guerrero, Director of Sales & Marketing, who shared how Lex Bear came to life as a symbol of warmth and joyful connection.
Guests cheered as Lex Bear made his grand entrance during a flash mob performance from Luxent Hotel team, officially marking his debut. The reveal was followed by interactive photo sessions with media partners, content creators and families, and a fun-filled “Pop & Paws Challenge” game that brought laughter to both kids and adults alike.
To conclude the afternoon, Marketing & Communications Manager Kaint Jhon Interior delivered the closing message, expressing gratitude to all attendees, partners, and sponsors who made the launch possible.
The celebration continued over a delightful dinner at the Garden Café, where guests enjoyed the signature buffet and had more photo opportunities with Lex Bear, who roamed around to greet and pose with everyone.
ABOUT LEX BEAR
Lex Bear is Luxent Hotel’s official mascot and the new symbol of its brand promise — “Where delightful stay feels like home.” Lex embodies warmth, comfort and connection, representing the hotel’s dedication to making every guest experience memorable.
More than just a mascot, Lex also takes on a digital role as Ask Lex, Luxent’s AI concierge on social media, designed to assist guests online with a friendly and personalized touch.
ABOUT LUXENT HOTEL
Located in the heart of Quezon City, Luxent Hotel is a premier destination for travelers seeking exceptional comfort, contemporary design, and personalized hospitality. The hotel offers 255 spacious rooms and suites, a variety of dining options, and elegant venues perfect for leisure or business gatherings.
Signature Experiences:
- Garden Café – International and Churrasco buffets with live entertainment
- Vertigo Pool Deck Bar – Rooftop dining with skyline views
- Lush Bar & Lounge – Chic space for cocktails and events
- Soundbox KTV – Exclusive karaoke rooms for groups and families
- PureLuxxe Wellness Spa – A serene escape for relaxation and rejuvenation
EVENT HIGHLIGHTS
- Grand reveal of Lex Bear with a flash mob performance
- Speeches by Melanie Siy-Pagkalinawan, GM, and Deanne Guerrero, DOSM
- Interactive photo sessions and Pop & Paws Challenge game
- Special dinner at the Garden Café featuring Lex Bear’s meet-and-greet
- Attendance of content creators, vloggers, media friends, and corporate partners
