Anlene Sounds the Alarm on the Silent Health Crisis
Manila, Philippines, October 2025—Alarming new data from bone scans conducted by Anlene between 2024 and 2025 reveal a silent health crisis among Filipinos. Out of more than 80,000 Filipinos who took part in the initiative, a shocking 6 out of 10 (59%) were found to be at risk of osteoporosis or osteopenia, with cases detected in individuals as young as 24 years old.
Osteopenia signifies lower-than-normal bone density without fractures, serving as a critical precursor to osteoporosis—a more severe condition involving weak, fragile bones and a high fracture risk, even from minor falls.
“By 2050, around 10.2 million Filipinos could be affected by osteoporosis, with another 30 million at high risk of developing osteopenia,” shared Dr. Len Lugue Lizardo, member of the Board of Trustees of the Osteoporosis Society of the Philippines Foundation, Inc. (OSPFI). Lizardo highlighted that a lack of exercise and natural aging are among the primary reasons why individuals might develop these conditions.
A 2023 National Nutrition Survey (NNS) Food Consumption Survey also revealed that Filipinos across all age groups are not consuming enough to meet their Recommended Energy Intake (REI). The average intake of calcium, vitamin A, and vitamin C remains low across nearly all age groups, except for infants and preschoolers. Protein deficiency is another concern, particularly among pregnant and lactating women.
Getting back pain after sitting for too long is one sign of weakening bone-joint-muscle (BJM) health. Unfortunately, most Filipinos don’t act until it’s too late.
Osteoporosis can significantly impact an individual’s ability to live a full and productive life, hindering their pursuit of personal goals and family responsibilities as they age. This includes other conditions such as sarcopenia and osteoarthritis, where muscle mass and joint cartilage progressively deteriorate.
Anlene Encourages Filipinos to #KilosLagi
As bone-joint-muscle health continues to decline among Filipinos, Anlene launches its latest advocacy campaign—#KilosLagi—to sound the alarm on this silent health crisis and urge Filipinos to act now.
#KilosLagi is a call to action that prioritizes bone, joint, and muscle health through intentional movement and optimal nutrition. No step is too small — anyone can start by being more mindful in their daily actions: using stairs instead of elevators, parking farther to walk to an entrance, or going to the market instead of ordering online.
Optimal nutrition is equally critical, as it helps sustain increased physical activity. Beyond simply eating “healthy food,” it’s about mindful eating and maintaining the right balance of macronutrients like carbohydrates and protein, and micronutrients including essential vitamins and minerals.
While meat, fruits, vegetables, and conventional milk are traditional sources of these nutrients, drinking adult milk such as Anlene offers a simple and effective way to help ensure daily nutritional needs—especially calcium, vitamin D, protein, and other essential nutrients—are consistently met.
“For years, Anlene has been committed to supporting every Filipino’s bone, joint, and muscle health because we know that when our bodies feel strong, we can move freely, age stronger, and enjoy life doing what we love with our loved ones,” says Jasmin Magsajo, Sales & Marketing Director of Fonterra Brands Philippines Inc., the local distributor of Anlene.
“We encourage everyone to get a bone scan as soon as possible, prioritize proper nutrition with Anlene — specially formulated with high calcium and protein — and adopt the Kilos Lagi mindset to consistently support their bone, joint, and muscle health,” said Magsajo.
Aiming for One Million Bone Scans by 2030
To address this national health concern long-term, Anlene is amplifying its efforts to further the #KilosLagi campaign by conducting free bone scans across the country, with the goal of reaching one million scans by 2030.
In partnership with OSPFI, Anlene is also strengthening collaborations with local government units and private organizations to help significantly reduce the number of Filipinos at risk of osteoporosis.
Get Your Bones Scanned for FREE
Visit www.anlene.com.ph/move-check for the latest schedule of Anlene bone scan activations.
Learn more about the Kilos Lagi movement and stay updated on how to support bone-joint-muscle health by following Anlene Philippines on Facebook, TikTok, and Instagram.
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