QUEZON CITY, PHILIPPINES – Something bold is heating up at SM City Fairview—and it’s not just in the bowls. Sichu Malatang officially opens its 10th branch, marking a new era for the brand with a refreshed logo and identity that perfectly captures what Sichu stands for: a modern take on a spicy classic.
Rooted in the street food culture of Sichuan, China, Malatang is built around the bold málà flavor—”má” (numbing) and “là” (spicy)—served your way. At Sichu, diners can customize their experience across three authentic Sichuan styles:
● Malatang – broth-based and comforting
● Malaxiangguo – dry stir-fried with bold, savory flavors
● Malapan – rich, saucy, and crave-worthy
Every bowl is made from your choice of fresh vegetables, quality meats, noodles, and classic street food items like fish balls and tofu, then prepared by an in-house Chinese chef. Whether you’re dining solo or sharing with friends, the menu offers everything from quick meals to 1kg group feasts worth gathering around.
But this opening isn’t just about the food (which already speaks for itself). It’s also the official debut of Sichu’s refreshed logo—a fresh, fun, and vibrant design that mirrors the energy of the food and the people who love it. It’s still the same bold Malatang regulars know and love—just now with a cooler, more modern edge built to welcome a wider crowd.
Along with the new look, Sichu Malatang is also introducing an exciting collaboration with Manila Creamery, showcasing two unique gelato flavors made with Sichu’s signature málà spice—Mala Peanut Crumble Gelato and Watermelon Strawberry Sorbet Gelato—alongside Manila Creamery’s two classic flavors Carabao Milk Gelato and Roasted Milk N’ Cookies Gelato. These unique creations debut exclusively at SM City Fairview and are set to roll out across all branches soon—offering diners the perfect way to cool down after a spicy bowl.
Since 2019, Sichu Malatang has been quietly winning over fans across Metro Manila—starting with its first branch at Double Dragon Plaza, and expanding to popular destinations like Podium, Uptown Mall BGC, MOA, Eastwood, Venice Grand Canal, U.P. Town Center, Shangri-La Plaza, and Food District. The new SM Fairview branch marks its 10th location and a key step in bringing Malatang to even more people who have yet to discover this bold, customizable, and flavorful dining experience.
To celebrate the launch, Sichu Malatang SM City Fairview is offering a limited 50% OFF promo to the first 50 diners daily (25 for lunch, 25 for dinner) from November 21 to 23, 2025. Don’t miss your chance to try the bold flavors of Malatang, Malaxiangguo, or Malapan—now with a fresh new look.
