From orchard to table, French apples are ready to delight Filipino consumers with their premium quality, sustainability, and vibrant taste
MANILA, PHILIPPINES (November 14, 2025) — With their crisp texture, juicy flavor, and eye-catching colors, French apples are poised to make a strong impression in the Philippines. As consumers across the country increasingly seek high-quality, health-conscious, and globally-inspired food choices, France is proud to introduce its finest apple varieties—a combination of tradition, innovation, and care in every bite.
A Strong and Diverse Harvest
This year, France anticipates a satisfying apple harvest of 1.485 million tons, an increase of 4% compared to 2024 and 3% above the three-year average.
Well-known international varieties such as Gala, Golden, Granny Smith, Fuji, and Red apples remain stable (-1%), while premium “Club” varieties like Pink Lady, Jazz, Joya, and Juliet are up by 2%. Traditional local varieties like Chantecler, Canada, and Boskoop, on the other hand, have increased by 3%.
A major highlight this season is the rise of new-generation apple varieties, expected to reach 145,000 tons in 2025—a significant +51% growth year-on-year. Meanwhile, the total European harvest is at its lowest since 2017, estimated at 10.45 million tons, highlighting the strength and resilience of the French apple industry.
The Philippines: A Growing Appetite for Quality
The Philippines is emerging as an exciting and dynamic market. With increasing demand for nutritious, diverse, and high-quality products, French apples are perfectly positioned to become a favorite among Filipino families.
“The Philippines is a key partner in our international development. With its dynamic and discerning consumers, this market represents a true opportunity to share the excellence and diversity of French apples. We’re excited to bring them to the Philippines, where there’s a strong appreciation for healthy, high-quality food. Beyond trade, we aim to build a lasting relationship based on quality, trust, and sustainability,” said Daniel Soares, International Director at Interfel.
Towards a Sustainable and Flavorful Future
French apples are grown using eco-responsible practices, with a strong commitment to biodiversity, traceability, and varietal richness. As Filipino consumers continue to seek food that aligns with both taste and values, French apples offer a perfect fit—delivering freshness, flavor, and sustainability in every bite.
Taste France Campaign: Bringing French Apples to Filipino Tables
As a key step in establishing a strong presence in the Philippine market, Interfel is launching a bold, nationwide promotional campaign under the Taste France banner, running from November 2025 to February 2026. Highlights include:
- A press and KOL event featuring celebrated Filipino chefs, Chef Rolando and Chef Jacqueline Laudico, who creatively blended Filipino cuisine with French apples in a festive culinary experience
- In-store promotions at leading supermarkets and specialty outlets to encourage discovery and purchase at the point of sale
The arrival of French apples in the Philippines marks a new chapter in the country’s fruit market. Grown with care in France’s most renowned orchards, these apples embody a tradition of excellence, combining freshness, flavor, and quality that set them apart. Their introduction gives Filipino consumers the opportunity to experience a Taste of France through one of its most iconic fruits.
Brought to the Philippines under the Taste France banner, this initiative highlights the growing connection between French producers and Filipino consumers. More than a promotional effort, it represents a long-term commitment to bringing premium French products to local tables and building a sustainable bridge between the two countries. Through this campaign, Filipinos will discover that French apples are not just fruit—they are a symbol of heritage, craftsmanship, and the French art of living.
