MANILA, Philippines – As Filipinos, we’re big on Christmas, especially the joy of giving fits. With the holidays fast approaching, many are already searching for presents that strike the balance between practical and personal. A good pair of shoes often hits that sweet spot: useful for work, effortless for weekends, perfect for active living, and easy to dress up for holiday gatherings.
If you’re looking for where to start your shoe shopping this season, ABC-MART just opened its newest store at Mitsukoshi BGC. After successfully launching its first ABC-MART Grand Stage store at Bonifacio High Street last October, the brand is expanding its presence just in time for the season’s busiest shopping rush.

And while the Grand Stage store focuses on premium collections, limited editions, and exclusive collaborations tailored for sneaker enthusiasts and collectors, the new Mitsukoshi store caters to a wider range of shoppers. It offers a large variety of brands and styles, from everyday casual to value-priced options, making it an ideal destination for those looking for practical, stylish footwear for the holidays.
Here’s everything else you need to know about the newest store:
A one-stop shop for holiday gifting with all your favorite brands

With many popular brands and a wide assortment of styles in one place, finding the right pair for the people on your Christmas list, or even for yourself, becomes much easier.
ABC-MART offers a range of everyday footwear designed for comfort and style, giving shoppers more choices at wallet-friendly prices. Popular picks from Nike, Adidas, ASICS, Puma, Vans, Saucony, New Balance, Vans, Patrick, and many more are all part of the lineup!



Alongside its renowned brand partners, ABC-MART proudly introduces its exclusive ABC-MART Select collection. This debut line offers a carefully curated range of apparel, footwear, and accessories, making its inaugural appearance at the ABC-MART Store in Mitsukoshi.
Shoes that match everyday lifestyles
Gift-giving feels more thoughtful when you choose something that fits a person’s lifestyle. At ABC-MART, it’s easier to pick out pairs that match how people move through their day.
Whether you’re shopping for your sibling who commutes daily, your best friends who are always out on weekends, or your officemate who’s starting to stay more active, you’ll find options across categories from running shoes, lifestyle sneakers, tennis shoes, basketball footwear, and more. No matter who you’re buying for, in-store assortment lets you explore styles that suit their routines.



More choices for anyone on your list
Not every gift has to be a pair of shoes, either. ABC-MART carries apparel and accessories to make holiday shopping easier. You can choose pieces that work well as main gifts or pick smaller items as add-ons to complete a bigger present. With a variety of choices available, it becomes a convenient stop for shoppers looking for useful and stylish gifts this Christmas.
A festive store launch
ABC-MART welcomed its guests to its second branch with a fun and lively celebration that fit right into the Filipino holiday rush. DJ sets kept the atmosphere upbeat as shoppers explored the store for the first time, with sneaker customization stations drawing plenty of attention from those eager to purchase on the spot during opening weekend.


“Filipinos put real thought into what they buy or give during Christmas,” said Kabir Buxani, CEO of SONAK Retail Group. “With ABC-MART, they can find gifts that feel personal and thoughtful, and that last. It’s about helping shoppers give with meaning and choose something they’ll truly be happy to share.”


“For Filipinos, Christmas is a time to express themselves. To dress up, go out, and enjoy simple moments with the people they care about,” said Koji Higashimae, CEO of ABC-MART SONAK Philippines. “We hope to be part of those moments by offering pairs that make people feel good and confident wherever the season takes them.”
The joy of giving never goes out of style, and finding the right pair to share or wear is part of what makes the season special. Whether it’s a gift for someone close or a small reward for yourself, ABC-MART offers options that are thoughtful, practical, and made for everyday life.
ABC-MART is open from 11:00 a.m. to 10:00 p.m. from Sunday to Thursday, and from 11:00 a.m. to 11:00 p.m. on Fridays and Saturdays.
Don’t miss out on new drops, promos, and holiday surprises. Follow @abcmartphilippines on Instagram and Facebook. The store is on the ground floor of Mitsukoshi Mall in BGC, Taguig City, near the 8th Avenue entrance. — via Graphic Plus



