via Graphic Plus — In an industry defined by movement, connection, and transformation, true leadership is not measured by scale alone — but by purpose, resilience, and the ability to create impact that lasts.
At the HSMA’s 11th Virtus Awards, themed Paths and Bridges: Leading the Way and Building Continuity, Sharon Deanne Guerrero was recognized as Outstanding Sales & Marketing Leader, a distinction that reflects both her depth of experience and the clarity of her vision.
With more than two decades in hospitality, Sharon’s journey began in 2000 — shaped by diverse properties of varying sizes, cultures, and market demands. Each chapter refined her instincts, strengthened her adaptability, and deepened her understanding of what truly drives sustainable growth. Today, as Director of Sales and Marketing of Luxent Hotel, she stands as a leader who doesn’t merely respond to change — she builds pathways through it.
Sharon’s recognition honors her resilience, strategic depth, and a proven record of tangible accomplishments.
At Luxent Hotel, Sharon didn’t just chart a direction; she built bridges. Bridges to new markets, new narratives, and new possibilities.
Her leadership helped guide the hotel toward its strongest business performance to date, positioning sales and marketing as a key driver of growth and profitability.
These achievements were made possible through close collaboration and shared vision — fully supported by General Manager Melanie Siy-Pagkalinawan, the Sales and Marketing team, and the collective leadership of department heads across the property. Together, they reinforced a culture where strategy and service move in unison.
Sharon Deanne Guerrero’s Virtus Award is more than a personal milestone. It is a reflection of leadership that challenges people, aligns purpose with performance, and transforms organizations from within.
She doesn’t just walk the path forward. She builds the bridge, ensuring others can cross with confidence.
