via Graphic Plus | January 2026, Manila — SMX Convention Center Aura plays a vital role in enabling Alice Saves Wonderland’s immersive magic experience to come alive in Manila. International creative technology leaders SparksLab Technology and FrameMotion Studio bring Alice Saves Wonderland to the Philippines, unveiling a spellbinding interaction that transforms storytelling into something audiences don’t just watch—but fully enter.
Through its adaptable spaces, robust technical infrastructure, and experienced on-ground team, SMX Convention Center Aura enables the seamless integration of advanced technologies, including projection mapping, motion sensors, spatial audio, artificial intelligence, and interactive 3D environments.
More than a venue, SMX becomes the canvas—shifting, responding, and transforming to support storytelling at scale. The collaboration illustrates how immersive creators and purpose-built event spaces can work together to redefine what exhibitions and live experiences can be.
“This partnership reflects where the future of events is headed,” shared Walid Wafik, SM Hotels & Conventions Corporation’s (SMHCC) Senior Vice President for Operations. “When content, technology, and venue design align, experiences move beyond being hosted—they are truly lived.”
Fresh from acclaimed international runs in Malaysia and Taiwan, Alice Saves Wonderland arrives in Manila as its third global stop, chosen for the city’s vibrant creative energy and growing reputation as a destination for next-generation experiences in Asia. For this milestone staging, SparksLab and FrameMotion selected SMX Convention Center Aura as their preferred venue and events partner, transforming the space into an interactive Wonderland built for discovery, wonder, and meaning.
“Each global stop adds a new layer to the story,” shared the SparksLab team. “For Manila, we wanted a venue that could support the technical depth of the experience while allowing audiences to feel fully immersed from the moment they step inside. SMX Convention Center Aura gave us the freedom and flexibility to bring Wonderland to life.”
As SMX Convention Center continues its nationwide expansion—with upcoming venues in Cebu, Cabanatuan, Sta. Rosa (Laguna), Sto. Tomas (Batangas), and Pasay—the collaboration reinforces its role in supporting the next evolution of exhibitions, brand activations, and experiential events across the country.
Alice Saves Wonderland runs from January 15, 2026 to March 20, 2026 at SMX Convention Center Aura, Meeting Rooms 2–8, located on the 3rd and 4th Levels of SM Aura Premier, Taguig City.
