Expansion supported by Exclusive Partnership with San Miguel Super Coffeemix Co., Inc
Manila, Philippines –– OldTown White Coffee (OTWC), Malaysia’s iconic heritage coffee brand, announces its formal entry into the Philippine market with a revitalized brand identity and an expanded portfolio featuring two new flavor variants specially selected for Filipino consumers. This milestone is made possible through a strategic partnership with San Miguel Super Coffeemix Co., Inc appointed as the sole and authorized distributor of OTWC retail packs in the Philippines.
A Malaysian Heritage Brand with a Global Footprint
Introduced in 1999, OldTown White Coffee revolutionized the Malaysian coffee scene by bringing the nostalgic flavor of kopitiam-style White Coffee into homes, inspired by the slow-roasting Hainanese coffee tradition from Ipoh. OldTown’s signature blend of Arabica, Robusta, and Liberica coffee beans delivers a full-bodied aroma and smooth flavor that has made it a household name in over 30 countries worldwide.
Today, OldTown is unveiling a fresh new look, including an updated logo and packaging design that pays homage to the birthplace of white coffee, Ipoh, while reflecting a contemporary flair that resonates with modern consumers.
This new visual identity not only reflects OldTown’s enduring roots in tradition but also its commitment to evolve and stay relevant to dynamic consumers, in Asia and beyond. The rebranding marks a milestone in the Brand’s journey, signaling both its enduring legacy and its future direction.
Introducing an expanded range with two new flavors for Filipino coffee lovers
OldTown White Coffee is reaffirming its presence in the Philippines by expanding its existing portfolio of Classic and Hazelnut Flavored White Coffee with two new flavors, specially selected for the Philippines market:
- NEW – Salted Caramel Flavored White Coffee: A delightful blend of buttery, savory notes, offering a contemporary twist on the classic white coffee experience.
- NEW – 30% Less Sugar White Coffee: Staying true to the authentic taste of OldTown White Coffee with the same creaminess and smooth experience, but a brew made less sweet.
- Classic White Coffee: A timeless icon brewed from OldTown White Coffee’s signature 3-bean blend, this rich and aromatic white coffee delivers the original smooth, creamy taste that has defined generations of “kopitiam kopi” lovers.
- Hazelnut Flavored White Coffee: A harmonious fusion of roasted nuttiness and smooth coffee, this variant pairs the classic OldTown White Coffee profile with the indulgent sweetness of hazelnut for a truly comforting, modern treat.
“We’re delighted to bring the full experience of OldTown White Coffee into the Philippines, as this unique heritage brand reflects our commitment to honoring traditions while ensuring we serve modern consumers in a relevant way. I’m confident the expanded portfolio and new variants will resonate with Filipinos looking for unique and authentic coffee experiences,” said Jazmin Leong, Country Sales Manager for Philippines at Jacobs Douwe Egberts (JDE).
San Miguel Appointed as OldTown White Coffee’s Exclusive Distributor in the Philippines
OldTown White Coffee’s expansion is further strengthened through its strategic partnership with San Miguel, one of the Philippines’ most respected and trusted conglomerates, represented by its coffee arm, San Miguel Super Coffeemix. As the exclusive distributor of OldTown White Coffee retail packs, San Miguel Super Coffeemix will play a pivotal role in making the brand widely available across major supermarkets, cafes, and online platforms nationwide.
The full OldTown White Coffee range is now available at major supermarkets across the Philippines and can also be purchased online via the JDE World of Coffee Flagship Store on Shopee and Lazada.
Back to Where It All Began: An immersive OldTown White Coffee showcase (9 – 13 Jul 2025)
Step into the world of OldTown White Coffee from July 9-13, 2025 at Robinsons Magnolia, where tradition meets innovation in a five-day immersive event. Coffee lovers, tastemakers, and culture enthusiasts can immerse themselves in a multisensory installation inspired by Ipoh’s old town, the birthplace of white coffee, explore the origins of OldTown’s signature 3-bean blend, and discover how it’s winning over a new generation of coffee drinkers. The event will serve as a cornerstone for the brand’s increased presence in the Philippines, with exclusive promotions and giveaways for all visitors.
