How CEOs can take advantage of digital transformation

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By Edler Panlilio, Managing Director of SAP Philippines

Digital transformation continues to reach new heights in technology. Today, it’s now one of the biggest buzzwords that everyone is using. As this happens, “Disrupt or be disrupted,” consequently became the stern warning given to all companies who choose to stay on their course without taking heed of the new advances in the digital shift—or else, their businesses may become obsolete.

As the digital disruption takes root with digital transformation on the agenda for many organizations, the big questions now are: How can CEOs fully take advantage of it? How can digital transformation  translate growth, especially for companies in the Philippines?

Let’s start with the “why”—Why Digital Transformation?

“Disrupt or be disrupted.” As digital technologies continue to flourish, there is an urgent need for CEOs to listen to their customers in order to thrive amid digitalization. With consumer demand fueling the economy, now is the time where the ‘customer is king.’ In fact, the Philippines remains to be the second highest in terms of consumer optimism, according to Nielsen.

With such consumer optimism driving our economy, companies need to start listening more on how customers access solutions or how they transact to avail services. As technology continues to change our way of life, organizations need to ensure that today’s Filipino customers are satisfied with their digital experience.

A Philippine DX Report by SAP revealed that consumers who are delighted with their digital experience were over eight times more likely to stay with a brand than those who were unsatisfied.

For Filipino organizations, there is an urgent need for them to think of going digital and to catch up with the demands of customers. To quote Bill McDermott, CEO of SAP, “the pace of adoption has gone from 10 years to as little as a week.”

How will organizations take on the digital transformation?

We have the ‘why’ and now comes the ‘how.’ How can CEOs address the urgency for digital transformation?

With the different legacy systems and all kinds of methodologies required by businesses to run, CEOs around the world, including those of the Philippines, must first address complexity.

In trying to create better business functions, complexity becomes a burden for organizations, especially with the business processes, systems, and procedures, that can affect their ability to be part of a globally-competitive landscape.

Now more than ever, companies are facing an overwhelming volume of data and pressure to boost productivity. Employees also demand for more purpose and new skill sets that help them go about their tasks.

To address these difficulties, companies will need a suite of solutions that will allow them to draw meaningful insights from their data and effectively allocate resources to their customers to become intelligent enterprises—all while giving them the opportunity to thrive in the digital shift.

Consider these solutions as foundations that tie together all critical business processes and data-driven insights to better predict, stimulate, and anticipate business outcomes, with the goal of helping organizations run intelligently.

This is what SAP believes in and it has provided us a clearer basis to create industry-based innovations that reflect our efforts in helping different lines of business as they lean towards the digital transformation.

How to transform to an ‘intelligent enterprise’?

When we talk about intelligent enterprise, it refers to a concept that operates with visibility, focus, and agility to achieve better outcomes. It does more with less, and empower employees through process automation, deliver best-in-class customer experience, and invent new business models and revenue streams.

Before becoming an intelligent enterprise, companies must first consider the three key areas of technology: (1) an Integrated Suite to bring intelligence into the applications used to manage customers, supply chains, networks, employees, and core business processes; (2) a Digital Platform, to handle data from any source (1st party or 3rd party), in any format (structured or unstructured), and support the development, integration, and extension of business applications; and (3) Intelligent Technologies, to apply intelligence to data and processes, through innovations such as Machine Learning, advanced analytics, and Internet of Things (IoT).

By becoming an intelligent enterprise, companies can achieve game-changing outcomes faster, more effectively, and with less risk. There are many possibilities to:

Do more with less, and empower employees —through process automation, freeing time for people to do more meaningful work

Deliver a best-in-class customer experience—by anticipating, and proactively responding to end-customer needs

Invent new business models and revenue streams—by monetizing data-driven capabilities and applying core competencies in new ways

With the technology available in the Philippines, SAP can give good guidance for companies to move up and scale their operations globally. With 46 years of deep industry expertise, SAP understands our customers’ worlds and where they are headed in the future. We know how value gets created at the intersections of verticals and end-to-end processes.Now,CEOs can strengthen their digital journey and take advantage of being an intelligent enterprise. With a good and reliable partner to help them, organizations can achieve their desired outcomes and create the best digital experience for customers.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.



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