For many Filipinos, Christmas is for children as they are the ones who await and enjoy it the most. It is a time when children, with wide-eyed wonder, usually get their wishes granted. However, this is not the case for everyone. For some, Christmas is just another day.
Around 1.5 million Filipino children go to sleep hungry every night. If lucky, on Christmas day some of them will be able to get by with help from people who, in the spirit of Christmas, share what they can afford to give.
Save the Children believes no child should be left behind. All children, especially the poorest, should have fair and equal access to food and nutrition. This is what our #LahatDapat campaign aims to achieve—public awareness on the alarming status of child hunger and malnutrition in the country.
By supporting the #LahatDapat campaign, the donor helps in Save the Children Philippines’ Project NURTURE—which aims to reduce the number of deaths among children under 5 years old due to malnutrition-related diseases.
The project is currently being implemented by the local government of Navotas in eight barangays among 373 children from 6-59 months old who are either moderately or severely acute malnourished; among mothers/caregivers of malnourished kids; and among pregnant mothers and lactating women who are nutritionally-at-risk.
This Christmas, helping save children can be fun and inspire others to take action too.
Through a Php 500 donation to the #Lahat Dapat campaign, the donor gets a limited-edition Save the Children bandana. Add in Php 500 more to that donation, and the donor gets to put his photograph for 10-seconds on a LED billboard in EDSA and in C5. This is made possible through Save the Children Philippines’ partnership with Nyxsys Philippines.
This happens during the #LahatDapat Sikat Week of Action from December 16 to 23. On that week, three major LED billboards in the metro will be filled with photos of champions wearing their bandana, all standing up to help children.
Save the Children Philippines will award individuals with Most Unique Photo, Photo Taken Farthest Away From Manila, Most Stylish Photo, Biggest Groupie, Most Popular Photo, and Best-Themed Photo.
Some of the campaign’s corporate and educational institution partners also include BCD Pinpoint, Breakthrough Leadership, Project Purpose, Havaianas, Fisher Mall, New World Hotel Makati, Fountain Pen Network, and ON Semiconductor; iAcademy, Gymboree, Global Leaders International School, Laguna Bel-air Science; and media partners CNN Philippines, Philippine Daily Inquirer, Page One, Adobo Magazine, Manila Bulletin, Business Mirror, Philippine Graphic, and Light TV.