ABOVE PHOTO: SM Foundation program officials, led by Executive Director Debbie P. Sy (1st from left, upper row), and Corporate Affairs and Sustainability team, led by Trustee Ramon Gil Macapagal (2nd from left, upper row)
SM Foundation (SMFI) recently received honors and recognition at the recent 18th Philippine Quill Awards held virtually last Mar. 25.
A total of seven awards were bestowed to SM Foundation—three Merit and four Excellence awards—for its exemplary communications strategies and efforts under five categories namely Audio/Visual, Social Media Programs, Publications, Community Relations, and Corporate Social Responsibility.
SMFI executive director Debbie P. Sy expressed her gratitude for the International Association of Business Communicators (IABC) Philippines for the said awards. The IABC Philippines, through the Philippine Quill Awards, honors exemplary communication research, programs, skills, and creative work.
She highlighted that these recognitions confirm the efficiency of the communications strategies of the SMFI in cascading its social good efforts to its stakeholders, “Being able to bag several Quill awards is a bonus for us since our main goal is to promote social development, especially in areas where we operate. Winning the Quill means that we are on the right track especially on communicating our social good efforts.”
The executive director further mentioned that at SMFI, personnel and officials believe that effective communication engages their stakeholders, “As a practice, we will continuously innovate our social good programs to provide social development for our stakeholders. And of course, we also continuously improve our CSR communications through our #SocialGoodStories program. And it’s not just putting our message out there, but it’s also making sure that our stakeholders can hear us.”
“We believe that end-to-end communication efforts present proof of a company’s commitment to sustainable social development. If your communication strategy is well contextualized and authentic, your social good program can unite various institutions in spreading social good – which in turn multiplies impact,” Sy added.
SM Foundation is the corporate social responsibility arm of the SM Group that intends to improve the quality of life of Filipinos through its Social Good programs.