International exhibit and fire square road show address disaster risks at SM Mall of Asia

As the world comes together to observe the International Day for Disaster Risk Reduction (IDDRR) 2024 in October, an increased awareness on disaster risk reduction becomes everyone’s responsibility in the community.   In Manila, the event was commemorated through the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) “Are You Ready?” Exhibition and Fire Square Road Show. This brings together global leaders, government officials, United Nations (UN) representatives, and civil society organizations to underscore education as a driving force in safeguarding communities from natural and man-made disasters for a safer future.

A powerful platform for change

The “Are You Ready?” art exhibition, a collaborative effort by one of Asia’s leading integrated property developers SM Prime, together with its corporate social responsibility arm SM Cares, the United Nations Office for Disaster Risk Reduction (UNDRR), the Philippine government, the United Nations Educational, Scientific and Cultural Organization (UNESCO) Intergovernmental Oceanographic Commission, and the International Federation of Red Cross and Red Crescent Societies, showcased thought-provoking artworks that highlighted the challenges and solutions related to disaster risk reduction in Asia and the Pacific. The exhibition aimed to raise awareness and inspire action to build more resilient communities, aligning with the theme of the International Day for Disaster Risk Reduction 2024.

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Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga and SM Prime Holdings Chairman of the Executive Committee Hans Sy engage in a discussion about the art exhibition highlighting disaster preparedness.
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The “Are You Ready?” art exhibition highlights the stories of the 2004 Indian tsunami survivors.
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Students complete a questionnaire reflecting on the art exhibit.

Empowering youth through education

A panel discussion was also moderated by UNDRR’s Rosalind Cook aimed to address key issues concerning DRR in schools. Panelists discussed the Comprehensive School Safety Framework 2022-2030 and the necessity of empowering the youth to contribute to DRR strategies. Participants emphasized the importance of knowledge and skills-building among students specifically on disaster preparedness. 

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Panelists highlight how to empower youth to lead the way in emergency preparedness, emphasizing the key principles of the global agreement on disaster risk reduction.

Interactive fire safety training

The Fire Square Road Show, an initiative by the Bureau of Fire Protection (BFP), provided interactive training on fire safety and prevention. Attendees underwent workshops on first aid, proper use of fire extinguishers, electrical safety, and rappelling, among others. Live demonstrations on rappelling and emergency response showcased the BFP’s capabilities in handling emergency situations while educational materials were also provided for children and families on fire safety and emergency preparedness. 

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SM Supermalls President Steven Tan engages in a Cardiopulmonary Resuscitation (CPR) training.
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National University (NU) President Dr. Renato Carlos Ermita Jr. participates in a fire safety demonstration at the Fire Square Road Show.
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Future generations prepare for emergencies by learning survival techniques in a simulated disaster.

A collaborative effort for a safer future

The event demonstrated the power of collaboration in addressing disaster risks. By prioritizing education, empowering youth, and promoting awareness about disaster preparedness, the Asia-Pacific region can work towards a future where communities are better equipped to mitigate the impacts of disasters and help shape a better future for all.

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