National Arts and Crafts Fair 2024: Celebrating Filipino heritage and creativity at the SM Megamall Megatrade Hall

The National Arts and Crafts Fair 2024 was held at the SM Megamall Megatrade Hall from October 23 to 27. Following the successful 2023 edition, the Department of Trade and Industry (DTI) once again presented the event to support local artisans and Filipino craftsmanship. This five-day showcase highlighted the diverse and rich cultural heritage of the Philippines.

This five-day event highlighted the finest traditional and contemporary crafts from across the Philippines, offering a platform for micro, small, and medium enterprises (MSMEs) to highlight their creativity and promote local culture. Visitors had the opportunity to explore and purchase unique handmade products, from indigenous textiles to intricately crafted home decor, all proudly made by Filipino artisans.

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In the photo are: Department of Trade and Industry (DTI)-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan, Secretary Cristina Roque, and Department of Tourism Secretary Christina Garcia Frasco, with indigenous peoples at the launch of the National Arts and Crafts Fair 2024 at the SM Megamall Megatrade Hall.

The theme focused on preserving and evolving traditional arts and crafts. Mallgoers encountered a wide array of handmade goods, from intricate textiles and traditional baskets to contemporary art pieces and eco-friendly products. Live weaving demonstrations, workshops, and cultural performances allowed guests to experience the artistry and craftsmanship from different regions.

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The fair features a dynamic display of handmade products, showcasing the rich cultural heritage of the Philippines.

Through its ongoing partnership with DTI, SM Supermalls continued its support for MSMEs by providing a marketplace for aspiring entrepreneurs promoting local creativity and innovation. The National Arts and Crafts Fair 2024 was a celebration of Filipino pride, showcasing the talent, creativity, and resilience of the country’s artisans.

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Ruffled elegance meets modern chic with this ensemble.
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This show-stopping accessory is one of the many treasures at the fair.
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Filipino craftsmanship is at its finest with the intricate details of this hand-stitched bag.
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Such incredible carvings represent the rich cultural heritage of the Philippines and the dedication of local artisans.
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Whimsical creations made from natural materials are the perfect eco-friendly decor pieces.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!

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