Novo Nordisk Highlights 25 Years of Obesity Research, launches ‘Truth About Weight’ Campaign in the Philippines

A recent study from the Food and Nutrition Research  Institute (FNRI) shows that 4 out of 10 Filipino adults are now living with obesity. This trend reflects  notable changes in health patterns. Similarly, children and adolescents face challenges as lifestyle  changes, increased consumption of processed food, and reduced physical activity contribute to  health issues for future generations. Despite the high prevalence of obesity, it often remains  obscured by other health concerns, yet it serves as a critical driver for a host of serious chronic  diseases including type 2 diabetes, hypertension, heart disease, stroke, and certain types of  cancer1

Recognizing the urgency of this public health challenge, Novo Nordisk is proud to launch its ‘Truth  About Weight’ campaign in the Philippines — a global initiative spearheading the fight against  obesity through awareness, education, and advocacy. With 25 years of dedicated research globally in obesity treatment and a commitment to improving patient outcomes, Novo Nordisk aims to  transform the narrative surrounding obesity from one of stigma to one of support and  understanding. 

“Obesity is one of the most misunderstood and undertreated health challenges we face today. It is  not merely a lifestyle choice, it is a pressing serious chronic disease,” stated Wei Sun, General  Manager of Novo Nordisk Philippines. “Through the Truth About Weight campaign, we seek to  

empower Filipinos with accurate information and helpful resources to help them understand obesity  as a disease and encourage them to access the care they need.” 

Obesity is a Disease 

At the heart of the Truth About Weight campaign is a vital message: obesity is not the result of  poor lifestyle choices alone; it is a chronic, complex disease influenced by genetics, environmental  conditions, hormones, and psychological factors.23 Dr. Ma. Corazon del Mundo, psychiatrist and  diplomate member of Philippine Psychiatric Association (PPA), further explains, “Unfortunately,  weight stigma and misinformation are deeply ingrained in our society. Individuals affected by  obesity often face shame and judgment, not only externally but also within healthcare  environments. This stigma can prevent them from seeking the treatment they deserve.” 

The Truth About Weight campaign seeks to combat misinformation and the stigma surrounding  obesity. Central to this initiative is the Truth About Weight website, which serves as a  comprehensive resource hub. It offers scientific insights into the nature of weight and obesity, a  free weight health risk assessment, educational tools, inspiring stories to promote understanding,  and resources that guide individuals to seek professional help. 

“Our goal is to shift the conversation from blame to understanding and from stigma to support,” Dr.  Cyrus Pasamba, senior medical manager of Novo Nordisk Philippines added. “Obesity transcends  mere aesthetics; it is a legitimate disease that warrants serious attention, robust resources, and,  above all, compassion.” 

Novo Nordisk calls upon all Filipinos to proactively engage in their health by visiting Truth About  Weight website. This site not only provides a free health risk assessment but also access to  reliable, science-based information about obesity. Filipinos are encouraged to share insights from  the campaign with family and friends and to consult healthcare professionals if they have concerns  regarding their weight. 

“The silence surrounding obesity must end. It is a disease that we must treat with urgency and  seriousness,” Wei Sun concluded. “The Truth About Weight campaign is more than an awareness  initiative; it is a movement toward change, dignity, and improved health for every Filipino.” 

For more information about the Truth About Weight campaign and to access valuable resources,  visit Truth About Weight website

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