Founder Herian Boccali brings a personalized approach to eyewear craftsmanship through a special pop-up from February 5 to 8 at Rustan’s
via Graphic Plus — This February, Rustan’s invites eyewear enthusiasts to experience Italian craftsmanship up close with the arrival of Herian, a bespoke eyewear brand rooted in Florence’s rich optical tradition.
Presented through a special and exclusive pop-up from February 5 to 8, the limited-time showcase marks Herian’s debut in the Philippines and offers a rare opportunity to encounter eyewear created entirely by hand. Central to the experience is a one-hour private consultation with founder and creative director Herian Boccali (and/or his assistant), whose approach challenges the idea of glasses as mere accessories.
Through this special presentation at Rustan’s, local clients are invited to discover eyewear that values intention, craftsmanship, and personal expression above all else.
Bespoke Eyewear, Made Personal
At the heart of Herian is Boccali himself: having grown up in his family’s optical shop, he developed an early appreciation for precision, fit, and the personal relationship between eyewear and wearer. Over time, this foundation evolved into a clear philosophy: eyewear should be conceived as personal objects, shaped by character, proportion, and lifestyle rather than trends alone.
Boccali shares, “Glasses are not just accessories, but an integral part of the wearer’s identity.” This belief guides every step of the process, from the initial conversation to the final finishing touches.
Unlike mass-produced frames, every Herian piece begins with a personal discussion with Boccali and his team. This dedicated session allows clients to explore frame shapes, materials, and finishes while discussing lifestyle needs, aesthetic preferences, and bespoke details such as tinting or subtle design adjustments. As each piece is custom-made, personal ideas and requests are welcomed as part of the creative process, ensuring that the final frame feels both considered and distinctly individual.
Frames are crafted using premium acetate or buffalo horn, materials selected for their durability, natural character, and timeless appeal. Each pair of Herian sunglasses and eyeglasses is handcrafted directly in the brand’s Florentine workshop, where originality and attention to detail define every stage of production. From shaping to finishing, the process prioritizes quality over speed, resulting in eyewear that carries a quiet yet unmistakable presence.
Bespoke production and delivery to the Philippines typically take approximately 60 to 90 days, allowing each piece to be completed with meticulous care. Pricing for bespoke frames begins at ₱40,000, with final costs determined by the level of customization. Any additional features or add-ons are discussed during the consultation and quoted separately, with full transparency and approval prior to the start of production. Prescription lenses are not included, giving clients the flexibility to have their grades applied through their preferred optical provider.
For those seeking an immediate option, the pop-up also presents a curated selection of 25 to 30 ready-to-wear designs. These styles are available for selection on the spot while maintaining the brand’s signature aesthetic and craftsmanship.
Herian’s presence at Rustan’s is intentionally intimate and time-bound, reinforcing a philosophy centered on thoughtful craftsmanship and quality over quantity. For Filipino eyewear enthusiasts, collectors, and style-conscious clients, the pop-up presents a rare chance to access handcrafted Italian eyewear without traveling to Florence.
By bringing Herian to the Philippines, Rustan’s continues to strengthen its role as a curator of global luxury, offering experiences that go beyond retail and into craftsmanship, story, and personal connection.
To book an appointment, contact Jada Angeles at 0917 832 0695. Appointments are limited, early booking is highly recommended.
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