From the lively beats of Sinulog’s drums to the kaleidoscopic glow of MassKara’s lights, PlayTime is redefining what it means to be an entertainment brand powered by Filipino pride.
What began as an online platform with a mission to revolutionize entertainment, PlayTime has evolved into a cultural force that shows up where the Filipino spirit is seen, heard, and felt loudest and brightest. This year, the brand’s presence has electrified the nation’s most iconic festivals – from Sinulog in Cebu, Dinagyang in Iloilo, Panagbenga in Baguio, Kadayawan in Davao, Tuna Festival in GenSan, Peñafrancia in Naga, to MassKara in Bacolod. Each festival bursts with artistry, unity, and limitless creativity that echoes the identity of PlayTime.
At every revelry, PlayTime makes its trademark energy palpable through dazzling experiences that invite everyone to join the celebration and share in the fiesta spirit that’s distinctly Pinoy. In addition to its on-ground activities, PlayTime livestreamed each event on its social media pages, allowing its audience and followers to join in the festivities virtually. The livestreams are ultimately a showcase of the unique local traditions and values, perfectly aligning with the brand’s mission to spotlight Filipino creativity and joy.
Apart from parades, the brand also hopped around each city to feature the most iconic, must-see, and must-do experiences, offering viewers a front-row seat to the best each destination has to offer. This is entertainment that pulses with local flavor and reveals the heart of each province to the world.
At Sinulog in Cebu, PlayTime embraced the festival’s spirit of devotion and dynamic street dancing, mirroring the brand’s energetic and inclusive approach to entertainment. In Iloilo’s Dinagyang, the brand highlighted the vibrant fusion of history and innovation, pronounced in the dynamic choreography and storytelling – resonating with its belief in pushing creative boundaries while honoring tradition.
During Panagbenga in Baguio, PlayTime joined in honoring growth and renewal through the iconic flower parade. The brand’s presence brought fresh and colorful experiences that parallel its mission of cultivating and celebrating Filipino talent across the country.
At Davao’s Kadayawan, PlayTime immersed itself in a celebration of abundance and cultural diversity by featuring indigenous music, food, and crafts that echo the brand’s advocacy for inclusivity and the richness of the local experience. In General Santos – or GenSan to most – PlayTime put the spotlight on the Tuna Festival and the city’s global reputation for excellence and hard work by paying tribute to its fishing industry and fisherfolk. This reinforces PlayTime’s message of supporting local and championing national pride.
Flying over to Naga City for the Peñafrancia Festival, PlayTime highlighted the themes of dedication and ambition, which resonate with the brand’s commitment to uplifting Filipino communities. Through creative storytelling and community-centered activities, PlayTime underscored the importance of unity in creating lasting and meaningful impact. Lastly, at Bacolod’s MassKara Festival, PlayTime celebrated resilience and optimism, core values that both the city and the brand share. The lively mask parades and joyful activities reflected PlayTime’s vision: to spread positivity and inspire smiles across the nation.
“Every Filipino festival tells the story of the rich heritage of the Philippines, exuding nationalism, beauty, and creativity,” shared Krizia Cortez, Director of Public Relations of PlayTime. “Our goal is to elevate the stories of every city, province, and region through activations that connect, uplift, and remind us of who we are and what the Filipino spirit is about”.
Beyond the exciting parades, lyrical beats, the confetti, and vibrant costumes, PlayTime’s festival adventure is a spirited tribute to Filipino creativity and heritage, showing that culture and entertainment are inextricably linked. It is where technology and tradition blend seamlessly, and every beat, every smile, and every interaction weaves into a collective story of the beauty of the Philippines.
Whether it’s the drumbeats in Cebu, the blossoms in Baguio, or the radiant smiles in Bacolod, one thing remains certain: PlayTime is there, championing the Filipino story at every festival.
