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PUMA REDEFINES THE GAME: UNVEILING A BOLD CONQUEST STRATEGY AND BRAND POSITIONING WITH ‘GO WILD’ CAMPAIGN
A new vision for sport, aligned with the expectations of a younger generation and rooted in PUMA’s history, crystallized through the ‘Go Wild’ campaign.
A 40% increase in advertising investments compared to 2024.
Promising initial results, with the ‘Go Wild’ campaign ranking among the Top 5% of the most...
Philippine Post Office is now level 5 in the World in the Universal Postal Union scorecard
The Philippines has achieved a significant milestone by moving to level 5 in the Universal Postal Union’s (UPU) Integrated Index for Postal Development (2IPD) ranking in the world, with Japan ranking 10th the highest. This recognition highlights the country’s continued commitment to advancing...
The Business of Social Good: National University marks 125th year with expansion to 14 campuses
PASAY City, Philippines, 20 March 2025 - The National University (NU) marks its 125th anniversary in 2025 with a significant milestone - the opening of two new campuses in Cebu and Las Piñas within SM properties, bringing its total campus count to 14...
“KORONA AT PAKO” EXHIBIT MARKS LENTEN SEASON AT SM CENTER PULILAN
In time for the forthcoming Holy Week, the “Hermandad de la Ascension del Señor of Parokya ng Pag-akyat sa Langit ni Hesukristo” Sto. Cristo, Pulilan, in partnership with SM Center Pulilan, signals Lent in Bulacan through the annual “Korona at Pako” exhibit.
Showcased at...
PBBM’S DIRECTIVE OF UNHAMPERED SERVICES; PHILHEALTH LIFTS 45-DAY BENEFIT LIMIT
Acting President and CEO Dr. Edwin M. Mercado demonstrates once more PhilHealth’s commitment to follow through on the directive of President Ferdinand "Bongbong" R. Marcos Jr. of making sure “services of PhilHealth remain unhampered” through the lifting of the 45-day benefit limit.
“The 45-day...
PUMA Philippines Signs Running Athletes to Amplify the New “Go Wild” Campaign
Manila, Philippines — PUMA celebrates the joy and freedom in pushing your limits and experiencing that runner’s high with its ‘Go Wild’ campaign. ‘Go Wild’ is all about releasing your inner energy through running, encouraging all runners to trust their instincts, let go,...
