Manila, Philippines – Haleon, the leading Consumer Healthcare company specializing in everyday health with brands such as Centrum, Sensodyne, and Robitussin, has recently appointed Maimai Madrid-Punzalan as General Manager for the Philippines. Punzalan succeeds Jeffrey Go, who was appointed as General Manager for Haleon Taiwan.
Haleon, formerly known as GSK Consumer Health, has a strong portfolio of trusted brands spanning multivitamins and supplements, oral care, and over-the-counter drugs. Centrum has become the #1 multivitamin and consumer healthcare brand in the Philippines*, powered by its comprehensive formulation, wide accessibility, and commitment to scientific rigor. The introduction of Centrum Kids has further strengthened the brand’s leadership, pioneering the kids’ multivitamin gummies segment through innovation in formulation and taste.
Other Haleon brands such as Sensodyne remains the #1 toothpaste for sensitive teeth*, and heritage brands such as Robitussin, Caltrate, and Stresstabs continue to be trusted by generations of Filipino families.
Strengthening Haleon’s Leadership in Consumer Health
Punzalan brings a proven track record of driving business growth and pioneering consumer-first innovations with over two decades of leadership experience across marketing, commercial strategy, and retail transformation. She joins Haleon at a pivotal time as the company accelerates its Win as One strategy—an ambition to reach one billion more consumers globally by 2030 through science-led innovation and broader access to everyday health solutions.
Under Punzalan’s leadership, Haleon aims to further expand its footprint in one of the most dynamic and fast-growing health markets in the region. A 2024 Euromonitor study revealed that 6/10 Filipinos take multivitamins, reflecting a consumer focus on wellness amid rising health risks and further opportunity to drive greater access. The Philippines’ strong economic momentum and growing focus on self-care present an important opportunity for Haleon to deliver on its purpose of delivering better everyday health with humanity.
A Leader Focused on Purpose and Growth
Punzalan’s experience in multinational FMCG companies such as P&G and Johnson and Johnson, as well as the start-up space positions her to guide Haleon’s next stage of growth in the Philippines, focusing on innovation, digital expansion, and broader access to everyday health solutions for consumers nationwide. She joins Haleon from Growsari, a successful B2B e-commerce start-up where she served as GM for Sarimart and CMO for Growsari Enterprise.
“Haleon’s purpose to deliver better everyday health with humanity resonates strongly with me,” said Maimai Madrid-Punzalan, General Manager of Haleon Philippines. “It’s a privilege to lead a company that deeply understands the lives of Filipinos and is dedicated to caring for their overall health and well-being. Together with the Haleon team, our customers, and partners, I am excited to create meaningful impact and bring health into more hands across the Philippines.”
Championing People and Culture
Haleon Philippines’ success has also been driven by its strong culture of care and collaboration. The company has been recognized as one of the Best Employers in Asia by HR Asia for three consecutive years (2023-2025)—a testament to a workplace where people can thrive while making a meaningful impact on consumers’ lives.
This leadership transition ushers a new era of purpose-driven growth, focused on empowering Filipinos to take charge of their health through products built on science, trust, and accessibility.
