Premier health institution The Medical City (TMC) won the Marketing Initiative of the Year award for “Sing-A-Lung”, the hospital’s pulmonary test that you can sing, in the recently concluded Healthcare Asia Awards 2018.
Receiving the award for TMC were Product Marketing Manager Marilen G. Forsuelo and Corporate Communications Manager Anne Ruth Dela Cruz. They received the award from Tim Charlton, Editor-in-chief of Healthcare Asia Magazine.
The Healthcare Asia Awards is an awards program organized by Healthcare Asia magazine to honor health institutions in Asia Pacific Region for their exceptional initiatives and unwavering drive to innovate and grow amidst market challenges.
Lung disease is one of the top silent killers of Filipinos. Unfortunately, some people don’t normally go to the hospital for lung check-ups.
By the time they do, their lungs might already be in bad shape. In fact, reports revealed that in 2015, about 3.2 million people succumbed to chronic obstructive pulmonary disease (COPD) caused mainly by smoking and pollution, while 400,000 people died from asthma.
TMC wanted to convince people to get their lungs checked before it’s too late. In August 2017, TMC introduced “Sing-A-Lung” as a screening tool to help encourage people to undergo a Pulmonary Function Test (PFT), a convenient and non-invasive test to measure how well the lungs are working. This was done through a favorite Pinoy pastime, the karaoke.
If a person experiences difficulty or shortness of breath while singing the song, it may mean that he needs comprehensive PFT from the hospital.
Since “Sing-A-Lung” was launched, pulmonary function tests in the hospital increased significantly and the karaoke video has also become the most viewed video content on The Medical City Facebook page.
Through a song!This song was especially made to test your lung strength and health. If you have difficulty singing it, it may be time for a check up.” The hashtags #SingALung and #TMCLungHealth are also being used.
For more information about Pulmonary Function Test, please call TMC Pulmonary Diagnostic and Therapeutic Center at tel. nos.988-1000 / 988-7000 ext. 6238.
