‘Connections Wellbeing Philippines’ inspires growth of Wellness Tourism in the Philippines

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  • Over $10 million USD negotiated inbound spend within 12 months following event
  • Reasons for visiting include the country’s unspoiled natural beauty and Filipino hospitality
  • Spa and health facilities, as well as nutrition, relaxation, and sustainability lead the way in wellness trends

The Tourism Promotions Board (TPB) Philippines and Connections Luxury, have successfully launched a bid to establish the Philippines as a luxury wellness destination in addition to its long-standing reputation for beach, dive and leisure travel. 

From April 16-19, Connections Luxury, the international private community for trusted decision-makers in luxury travel, welcomed 40 leading agencies from markets including the UK, US, Brazil, South Africa, Australia and Portugal to the inaugural Connections Wellbeing Philippines event.

Industry leaders attended with the objective of forging long-lasting business relationships with selected luxury hotels, boutique properties and experience providers from the destination.

Before travelling, 60% of the agencies had identified the Philippines as a new destination for their high-net-worth clients.

Following the event, declared reasons to promote the Philippines to luxury clients included its unspoiled natural beauty, the Filipino hospitality, its authenticity compared to other southeast Asian destinations and its wellbeing opportunities.

Connections Wellbeing Philippines has since boosted the confidence of agencies to sell the destination, with predicted inbound spend within the next 12 months from attending agencies rising to over $10million USD; a 1,611% increase compared to projected sales prior to the event.

“We are proud to have hosted the inaugural Connections Wellbeing event. The Philippines has so much to offer as our facilities bridge Western and Eastern treatments in their holistic wellness programs,” shared Margarita Montemayor Nograles, Chief Operating Officer of the Tourism Promotions Board.

Delegates also had the opportunity to discuss wellness tourism trends and the immense growth potential in the Philippines.

A poll completed by attendees revealed that clients interested in wellness travel prioritise spa and health facilities, followed by nutrition, relaxation, and sustainability.

Discussions that followed brought to light the increasing demand for customized and personalized wellness experiences. Guests seek tailored programmes that address their specific health needs, preferences, and goals.

Nograles added, “Beyond increasing tourism arrivals, we also look at the economic impact of the quality of tourists we bring to the Philippines. The luxury industry promises to yield strong economic results across accommodations, retail, and our food and beverage sectors.”

Participants emphasised the significance of collaboration amongst government organisations, luxury travel agencies, wellness resorts, and medical professionals to better educate clients on the comprehensive wellness experiences the Philippines can offer.


Connections is the international private community for trusted decision-makers in luxury travel. The brand brings together the industry’s most respected travel agents and suppliers throughout the year, in destinations across the world. Connections is the next generation of doing business.

Connections has pioneered the Connections Way—a proven series of proprietary methodologies and approaches designed to create long-lasting business relationships between its members. Since its inception in 2014, Connections has hosted over 50 global events, giving decision makers the opportunity to meet through memorable experiences and educational debates.

Connections Luxury is based in London and forms part of Jacobs Media Group, the global voice for the travel and hospitality industries. In 2020, Jacobs Media Group won the Queen’s Award for Enterprise International trade. Jacobs Media Group was recognised in the 2020 awards for outstanding short-term growth in overseas sales, having expanded its global business in the previous three years by over 50%.



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