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K-Pop Demon Hunters and fan power fuel an economic boom

The South Korean cultural wave, or Hallyu, has grown into a worldwide economic force. K-pop drives record sales, sold-out tours, and tourism increases. By 2023,...
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Art & Culture

Decoding K-pop Fandom Lingo—From Stan to Sasaeng (and Everything In Between)

Lost in Translation? Not Anymore! When you first enter K-pop fandom, it can feel like learning a new dialect. Suddenly everyone’s saying things like “omg...
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The Fandom Origin Story: How we became Stans

How We First Fell in Love with K-Pop Do you remember the exact moment you became a K-pop fan? Maybe a friend said, “Listen to...
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FanFlare launching in PH to empower fan campaigns, bridging Filipino and Korean pop culture

MANILA, Philippines – A new platform called FanFlare will be launching in the Philippines with a mission to empower fan communities and act as a cultural...
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Taeyeon delivers astonishing finale to Tense Tour at SM MOA Arena

It is no surprise that Kim Taeyeon, our Korean Pop (K-Pop) 'beshie' star, was adored by her PH S♡NEs. She not only possesses a...
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BigBang singer Taeyang returns to SM MOA Arena for ‘The Light Year’ concert

After his successful solo concert held at the SM Mall of Asia (MOA) Arena on February 22, 2025, this K-pop superstar delighted his fans...
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K-pop star Baekhyun creates “Best Day” for fans at the Bench fan meet in SM MOA Arena

K-pop heartthrob Baekhyun, a member of the popular boy group EXO, recently thrilled thousands of fans at his "Best Day" fan meet, held at...
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Super activities all month round as SM celebrates SuperKids Month

Calling all SuperKids! This month of October, you’re the main character as SM Supermalls invites you to show off your unique talents, quirks, and...
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8th Annual SuperKids Day to Launch SM Supermalls’ SuperKids Month with an Exciting K-POP Bash

Calling all little K-POP stans and their families! The highly anticipated 8th annual SuperKids Day is happening this October 5, 2024 at SM North...
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SM Supermalls hosts debut tour for Filipino K-Pop boyband HORI7ON 

Get ready to be captivated! HORI7ON, the newest South Korean-based, Filipino boyband, sets sail on their debut showcase tour across the Philippines. Prepare to...
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