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Hallyu

K-Pop Demon Hunters and fan power fuel an economic boom

The South Korean cultural wave, or Hallyu, has grown into a worldwide economic force. K-pop drives record sales, sold-out tours, and tourism increases. By 2023,...

Faith, Hallyu, and COVID-19: top 3 topics for Filipinos on Facebook for March 2021

Faith, sports and entertainment, COVID-19, international affairs, brands, government affairs and social media are the top issues discussed in Filipinos’ posts in Facebook in...