Get ready for a unique movie experience! In celebration of the National Autism Consciousness Week, SM Cares and SM Cinema, in partnership with the Autism Society Philippines and GMA Pictures, are hosting a free “Lights Up, Sounds Down” sensory-friendly screening of “Firefly,” a 2023 Filipino fantasy film about a young boy’s journey of self-discovery, on January 17, 2025, Friday, from 8:00 AM to 10:30 AM.
SM Supermalls is committed to inclusivity, providing employee training and accessible facilities to enhance the cinema experience for individuals on the autism spectrum and their families.
This will be screened simultaneously in the following SM Cinemas: SM North Edsa, SM City Olongapo Central, SM City Baguio, SM City Tuguegarao, SM City Marikina, SM Southmall, SM City Cebu, SM City Bacolod, SM City Davao, and SM City Telabastagan in Pampanga.
To be held simultaneously in 10 SM Cinemas on January 17, 2025, the free screening of “Firefly,” an award-winning Filipino film, makes movie-going more inclusive.
“Firefly,” directed by Zig Dulay, garnered critical acclaim at the 2023 Metro Manila Film Festival, ultimately winning Best Picture. The film stars Alessandra De Rossi and Euwenn Mikaell in his theatrical debut.
In 2022, a sensory-friendly screening of “Lightyear,” part of the “Lights Up, Sounds Down” initiative for individuals on the autism spectrum, is held at SM North EDSA Cinema.
The sensory-friendly screening differs from regular movie showings by creating an environment that’s specially tailored to the needs of children on the autism spectrum. The lights are brought up, and the volume and sound effects are reduced to minimize sensory overload. Additionally, the relaxed atmosphere allows for movement and vocalizations, making the experience more enjoyable and less restrictive.
Year-round support for the autism community
SM recognizes that inclusivity is a continuous process. To support this, SM offers initiatives such as employee training to better assist individuals on the autism spectrum and their families. Efforts are also made to ensure that all areas of the mall, including its cinemas, are accessible and welcoming to all.
SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.
To learn more, visit www.smsupermalls.com/smcares.
