Makati City, Philippines, October 2025 — With the ever-volatile price of coffee beans globally, industry experts predict that coffee sustainability will be a major challenge. The 23-year-old non-profit Philippine Coffee Board Inc. (PCB) addresses these apprehensions at its upcoming First Coffee Sustainability Congress to be held in Makati City on October 23, 2025.
Headlined by Senator Francis “Kiko” Pangilinan, the Coffee Sustainability Congress also features one of the foremost Robusta experts, Nishant Gurjer of Kaapi Royale Bangalore, to share how India’s Robusta production continues to receive good value and better prices.
“We have long wanted to raise the value of Robusta, which is 90% of our country’s production,” says Pacita Juan, Chair of the PCB. “The way to ensure the sustainability of our country’s coffee supply for domestic consumption is to enable farmers to produce quality coffee and by helping consumers appreciate high quality Philippine coffee,” she continues. The PCB brought in Gurjer to share how the once lowly bean variety can be world class and command higher prices.
Another way to sustainability is understanding the appreciation protocols of buyers from Asia Pacific and other global specialty markets. Dave Lim, Technical Director of the ASEAN Coffee Institute (www.aseancoffeeinstitute.org), will be coming to share the ASEAN Coffee Appreciation Protocol (ACAP).
Both these coffee experts will be holding an exclusive cupping session along with PCB members and advocates as an added feature of the Congress.
Register now as there are only a few seats left for this milestone event to ensure our coffee supply continues to satisfy our café owners and the producers all over the country. Join us and be a part of the conversation!
Head over to https://bit.ly/phcoffeecongress to register and have a chance to join the cupping session within the Congress.
About the Philippine Coffee Board, Inc. (PCBI)
The Philippine Coffee Board, Inc. is a private-sector led, non-profit organization founded in 2002 to promote and develop the Philippine coffee industry. Through research, training, and advocacy, PCBI works to improve the quality, productivity, and sustainability of Philippine coffee, empowering farmers and ensuring the country’s place in the global coffee community. For more information, visit www.philcoffeeboard.com.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
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