VIA GRAPHIC PLUS — For two decades, Bell-Kenz Pharma has remained committed to one purpose: improving the lives of Filipinos through quality, affordable, and accessible healthcare.
As the local pharmaceutical company celebrates its 20th anniversary, it marks not only a milestone in business but also a legacy of becoming a trusted partner in advancing public health, empowering communities, and saving lives.
“Our 20-year journey has always been guided by one purpose—to become a true Kaagapay of every Filipino,” said Dr. Luis Raymond T. Go, Medical Director of Bell-Kenz Pharma.
A Movement That Saves Lives
At the heart of Bell-Kenz Pharma’s advocacy is Sagip CPR, its nationwide programme promoting Hands-Only CPR.
Recognizing that cardiovascular diseases remain among the leading causes of death in the Philippines, the company launched in 2025 the Sagip CPR advocacy to equip ordinary Filipinos with lifesaving skills that can make the difference between life and death during the crucial first minutes of sudden cardiac arrest.
Since its launch, the initiative has trained thousands of students, teachers, healthcare professionals, transport workers, uniformed personnel, government employees, community volunteers, and civic organizations across Luzon, Visayas, and Mindanao.
National Sagip CPR Day in Cebu
Building on the success of this advocacy, Bell-Kenz Pharma will officially launch the Philippine Nautical Highway Sagip CPR Campaign during the celebration of National Sagip CPR Day on July 15 in Cebu City.
In partnership with the Cebu City local government, the Philippine Coast Guard, the Department of Health, and the private sector stakeholders, the landmark initiative aims to bring Hands-Only CPR training to communities connected by the country’s major sea routes, linking major transport hubs and ensuring that lifesaving knowledge reaches even geographically isolated and disadvantaged areas.
The advocacy seeks to establish a nationwide network of CPR-trained responders across ports, ferry terminals, island municipalities, and coastal communities by equipping transport workers, fisherfolk, students, tourism frontliners, local government
personnel, and community volunteers with the skills to respond to cardiac emergencies while waiting for professional medical assistance.
Patrick Larraga, Corporate Communications and Public Affairs Head of Bell-Kenz Pharma, said the initiative reflects the company’s vision of making emergency preparedness accessible to every Filipino.
“National Sagip CPR Day represents more than a celebration—it is a call to action. Through the launch of the Philippine Nautical Highway Sagip CPR Campaign, we are expanding our vision of a CPR-ready Philippines by ensuring that lifesaving knowledge reaches even our island and coastal communities. Every Filipino deserves the opportunity to survive a cardiac emergency, regardless of geography.”
The initiative further strengthens Bell-Kenz Pharma’s growing collaborations with local governments, national agencies, educational institutions, and private organizations, reinforcing the company’s commitment to making emergency preparedness an essential pillar of public health.
“The Philippine Nautical Highway connects hundreds of islands and millions of Filipinos every day. Every person trained in CPR strengthens our nation’s chain of survival and brings us closer to our vision of a CPR-ready Philippines, ‘ Larraga added.
As the Philippine Nautical Highway Sagip CPR Campaign sets sail from Cebu, Bell-Kenz Pharma begins its next chapter with a renewed commitment to remain a true Kaagapay—building a nation where more Filipinos are prepared to save lives, one heartbeat at a time
For more information about Bell-Kenz Pharma Sagip CPR, visit www. bell-kenz.net.
