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Estrella D. Alfon

Officially, multi-awarded fictionist and playwright Estrella Alfon’s literary career began with the Philippines Graphic. Born in Cebu City in 1917, Alfon’s first short story, “Grey Confetti,” was published in 1935. Over the years, she published 17 of her stories in Magnificence and Other Stories (Manila: Regal Printing Company, 1960). Of these stories, National Artist for Literature Francisco Arcellana said, “When I say that these stories are powerful as stories, I mean they are compelling. They are told with urgency. They make you think of the ancient mariner.”
Literature

Magnificence

There was nothing to fear, for the man was always so gentle, so kind. At night when the little girl and her brother were...

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Liza Soberano Blends Wellness and Beauty as the New Face of nutribullet Philippines

Filipino-American actress Liza Soberano has joined the internationally recognized and health-forward brand nutribullet as its Philippine endorser. Known for her effortless beauty and lifestyle, Liza is the perfect fit for a brand that’s built around one simple goal: making wellness easy, fun, and doable for everyone. Liza debuts in...

Sichu Malatang opens its 10th branch at SM City Fairview

QUEZON CITY, PHILIPPINES – Something bold is heating up at SM City Fairview—and it’s not just in the bowls. Sichu Malatang officially opens its 10th branch, marking a new era for the brand with a refreshed logo and identity that perfectly captures what Sichu stands for: a...

SM Hotels’ Taal Vista Hotel to Unveil Renovated Lake Wing Rooms in 2026

A timeless masterpiece, reimagined. The year 2026 marks an exciting new chapter for SM Hotels & Conventions Corporation’s (SMHCC) flagship property in Tagaytay, Taal Vista Hotel, as it unveils the refreshed look of its 133-room Lake Wing. Featuring Deluxe, Premier, Deluxe Suite, and Batangas Suite categories, the renovation...

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