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Estrella D. Alfon

Officially, multi-awarded fictionist and playwright Estrella Alfon’s literary career began with the Philippines Graphic. Born in Cebu City in 1917, Alfon’s first short story, “Grey Confetti,” was published in 1935. Over the years, she published 17 of her stories in Magnificence and Other Stories (Manila: Regal Printing Company, 1960). Of these stories, National Artist for Literature Francisco Arcellana said, “When I say that these stories are powerful as stories, I mean they are compelling. They are told with urgency. They make you think of the ancient mariner.”

Magnificence

There was nothing to fear, for the man was always so gentle, so kind. At night when the little girl and her brother were...

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The design trends set to supercharge Filipino creativity in 2026

The creative economy contributed an estimated 7.3 percent of the Philippines’ GDP in 2024 according to the Philippine Statistics Authority to highlight the growing role of creativity in business and culture. Filipino brands and creators are challenged to adapt without losing the authenticity that resonates with local...

The stories that raised us: Inside the world of Genaro R. Gojo Cruz

The first time a child saw him—the children’s author—in person, they blurted out, “Buhay ka pa pala, Sir.” Genaro Gojo Cruz, or “Sir Gene” as his students called him, laughs every time he tells that story. For many young readers, authors exist only as names on book covers—distant, almost mythical,...

A New Blueprint for Philippine Cinema

The Film Development Council of the Philippines recently launched a comprehensive, long-term plan, dubbed “The Big Picture: Roadmap for the Future of the Film Industry of the Philippines.” The Philippine Film Industry Roadmap, developed in partnership with international consultancy Olsberg SPI, is a monumental step toward building a...