Most Recent Articles by

Virgilio Castillo

Essay

Goodbye, my dear friend

You know I struggled to call you a dear friend. You had been once to me, but that was long ago. I don’t even...

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New study highlights ROI gaps in advertising, points to sufficiency-based media planning

via GRAPHIC PLUS — Senior marketers, agency leaders, and industry analysts recently gathered for a closed-door industry discussion examining how Philippine advertisers are reassessing media investment decisions amid tightening budgets, declining television consumption, and rising pressure to demonstrate measurable return on investment. With the theme "Every Peso Counts:...

Omega Healthcare wins 2026 Best in KLAS Award for Ambulatory RCM Services

via GRAPHIC PLUS | MANILA, Philippines, March 01, 2026  — Omega Healthcare, an AI-driven healthcare solutions company, today announced it was named the 2026 Best in KLAS award winner and top performer in the category of Ambulatory RCM Services (EHR Agnostic) with an overall performance score of...

vivo unveils flagship X300 Ultra at MWC 2026

Showcasing pioneering 400mm equivalent vivo ZEISS Telephoto Extender Gen 2 Ultra and announcing global availability via GRAPHIC PLUS | Barcelona, Spain, March 2, 2026 — vivo offered a first look at its upcoming top-tier imaging flagship, the X300 Ultra, at MWC Barcelona 2026, showcasing its design alongside the...

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