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Ever Bilena’s TikTok-viral makeup bar lands in three locations

Beauty lovers, get ready! Ever Bilena’s makeup bar—the viral shopping experience that’s taken TikTok by storm—is now available in three exclusive locations for a...

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Hello Glow brings first-ever Sunscreen Bar to SM Hypermarket MOA

Hello Glow is making sun protection more fun and accessible with its Sunscreen Bar, an ice cream cart-inspired activation display exclusively available at SM...

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EBCI supports Prince Retail Group’s 35-year milestone

Prince Retail Group of Companies recently marked its 35th Anniversary and Partners Night with a grand celebration at Radisson Blue Hotel in Cebu. Ever Bilenca...

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EB Plus Moisture Boost Lipstick: A burst of color with a boost of moisture

When it comes to the perfect lipstick, why choose between color and hydration when you can have both? Introducing the EB Plus Moisture Boost...

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Ever Bilena Beauty Bar extended to February 16 plus new exciting additions in SM Clark

Great news, beauty lovers! Due to overwhelming demand, the Ever Bilena Beauty Bar activation at SM Clark Department Store is now extended until February...

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Ever Bilena beauty bar returns with exciting firsts in SM Clark

The wait is over! The Ever Bilena Beauty Bar is back and better than ever, bringing its much-loved “Fit All You Can” activity to...

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CCIP welcomes 2025 with new board of trustees

The Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) recently held its fourth General Membership Meeting (GMM), dubbed “Cocktail Night” at the Revel...

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A lot to love at SM Beauty this Christmas season!

It’s the most wonderful time of the year, and SM Beauty is your ultimate destination for all things gifting! With a dazzling array of...

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Ever Bilena and Shopee team up for a Labubu giveaway

Everybody wants a Labubu, the quirky, adorable art toy created by artist Kasing Lung. With its signature mischievous grin and playful design, Labubu has...

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Ever Bilena holds beauty workshop for Mutya ng Pilipinas

Ever Bilena, the leading Filipino beauty brand, conducted a Social Graces and Make-Up workshop at Romulo Cafe in Jupiter, Makati, in collaboration with Mutya...

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