SM Supermalls and DILG launch screening of ‘BIDA’ anti-drug ads

SM Supermalls and the Department of the Interior and Local Government (DILG), led by SM Supermalls’ Senior Vice President for Operations Engr. Bien Mateo and DILG Secretary Benjamin “Benhur” C. Abalos, Jr., launched the screening of DILG’s Buhay Ingatan, Droga’y Ayawan (BIDA) anti-drug advertisements in SM Cinema. The event was held last August 12 at the SM Megamall Director’s Club.

The screening launch is a part of SM Supermalls’ commitment to the Memorandum of Understanding (MOU) signed last May 2023 that formalized the public-private partnership of the DILG and SM Supermalls against the use of illegal drugs.

SM Supermalls’ Senior Vice President for Operations Engr. Bien Mateo

“The advertisements will be actively displayed throughout our available digital assets. It includes 74 SM Cinema branches nationwide with a combined number of 348 screens that can garner an estimated 40,000 monthly views from an estimated 2.5 million viewers. On social media and owned digital assets, the advertisements will reach a potential high of 53.8M exposures,” said Engr. Mateo. “Its electronic poster format will be posted in over 250 mall directories that will have an opportunity of exposure to over 4 million customers every day.”

SM Supermalls is steadfast in maintaining a drug-free workplace for its customers and employees. In line with its commitment, all 83 SM malls around the country have implemented various measures to eradicate drug dependency, including strict security standards with the help of well-trained K-9 dogs.

Beyond mall security measures, programs and activations that focus on health improvement are likewise developed and implemented, such as information dissemination through Light Emitting Diode (LED) screens along major roads and Liquid Crystal Display (LCD) screens inside the malls, as well as employment opportunities with annual physical exams and random drug tests and the provision of relaxing spaces and safe recreational activities.

Department of the Interior and Local Government (DILG) Secretary Benjamin “Benhur” C. Abalos, Jr.

“The war against drugs is not only a fight of the government. It is a fight for every mother and father, for their children. This is a fight for our future,” said DILG Secretary Abalos, Jr.

To know more about SM Supermalls’ anti-drug programs and activations, visit or visit @SMSupermalls on social media. 



More Stories