Eternal Plans marks 43rd anniversary

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For 43 years, Eternal Plans has remained devoted to its commitment to faithfully serve Filipinos in preparing financially for their future, weathering countless challenges, and consistently striving to fulfill its promise to secure the futures of families through its pre-need plans. 

Eternal Plans’ Vice Chairman D. Antoinette Cabangon-Jacinto affirmed the company’s commitment to its “Karamay mo sa Buhay” promise, emphasizing that they will remain a steadfast companion to their clients, no matter the challenges. “Through the years, we have weathered storms and learned many lessons that have helped us navigate challenges. In an industry fraught with challenges and uncertainties, we remain firmly committed to our pledge that, no matter what happens, we will deliver on our promises,” Cabangon-Jacinto said. 

Since its establishment in 1981, Eternal Plans has carved a unique path. For more than four decades, the company has maintained its foothold in the pre-need industry and continues to serve the Filipino people. Throughout its journey, it has prioritized delivering benefits to its plan holders, providing substantial financial support regardless of the economic climate. 

With a clear vision established by its founder, the late Amb. Antonio L. Cabangon Chua, Eternal Plans has continued to offer affordable products tailored to meet the evolving needs of Filipino families. In celebrating its 43rd anniversary, Eternal Plans commemorates the individuals and institutions who have helped and been a part of their journey. 

“But above all else, we praise God for His Divine Guidance and for sustaining us through the years. It is through His grace that we have reached this far,” Cabangon-Jacinto added.

To further celebrate this milestone, Eternal Plans will hold a simple ceremony for its anniversary, coinciding with its Annual Awards on March 7. This event will be an opportunity to recognize the dedication of its employees and sales force, who have played a vital role in the company’s legacy. 

As the company steps into the future, it does so with a renewed commitment to its “Karamay mo sa Buhay” pledge, ensuring that Filipino families continue to find a reliable partner in navigating life’s journey, together. 

Eternal Plans continues to live up to the legacy of its founder, Ambassador Antonio L. Cabangon Chua. It is part of the ALC Group of Companies.

Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.

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