Mitsubishi Motors Philippines Corporation (MMPC) and the University of the Philippines Los Baños (UPLB) formally signed the Deed of Donation and Partnership, marking the official turnover of a Mitsubishi Strada Athlete pick-up in support of the DUNONG Program (Department of Education–Laguna–University of the Philippines Los Baños Nurturing Opportunities for the Next Generation Towards Ending Learning Poverty in the Philippines).

The program responds to pressing concerns in education and nutrition, with many children struggling to read with comprehension and others attending school without proper meals. By combining education and feeding initiatives, the program aims to give children not only the ability to read and learn, but also the nourishment to thrive.

During the ceremony, MMPC Chairman Noriaki Hirakata highlighted the importance of partnership between industry and the academe in driving long-term progress. “Today’s turnover is a symbol of partnership — one that brings together the strengths of industry and academia to support the growth of knowledge, innovation, and national progress,” he shared.

Meanwhile, MMPC President & CEO Ritsu Imaeda emphasized that supporting initiatives like the DUNONG Program is aligned with the company’s broader mission of nation-building. “At Mitsubishi Motors, our mission has always been about more than producing quality vehicles. We aim to be a trusted partner in nation-building, contributing to the progress of the Philippines not only through mobility, but also through programs that uplift lives,” Imaeda said.

UPLB Chancellor Jose V. Camacho, Jr. expressed his gratitude to MMPC for supporting the program’s mission of nurturing future generations. “The Strada Athlete donated today will be a crucial partner in the implementation of DUNONG. With it, we can reach schools, parents, and communities more effectively, ensuring that children grow not just in learning but also in health,” said Camacho.

UPLB also stressed the broader impact of the partnership and the contribution of MMPC through the message of its Vice Chancellor Janette Malata-Silva. “MMPC’s commitment to social responsibility, especially in community and education, is an inspiration. We are grateful for this partnership that helps create a brighter future for the next generation,” Malata-Silva said.

Through this collaboration, MMPC reaffirms its long-standing commitment to education and community development, investing not only in mobility solutions, but also in programs that strengthen the future of the nation.