From Magnolia Gold Label favorites to a chance at winning a Toyota Yaris Cross, here’s why your next ice cream run might be more rewarding than usual.

via GRAPHIC PLUS — There’s something about summer that makes one scoop turn into two—and somehow, that turns into a full tub in your freezer.

At Landers, that habit might actually take you further than you think.

From March 25 to May 10, 2026, the Landers Ice Cream Festival is back—and this time, every ice cream run comes with a little extra: a chance to win a brand-new Toyota Yaris Cross V CVT.

Here’s why this might be the one time you won’t feel bad about reaching for another scoop.

1. It Starts with Ice Cream You’ll Actually Want to Keep Coming Back For

This isn’t just about quantity—it’s about options.

Done in partnership with Magnolia Ice Cream, the festival highlights the brand’s Gold Label line, alongside a wide assortment of frozen treats from around the world. Whether you’re sticking to familiar favorites or trying something new, it’s the kind of lineup that makes repeat trips feel justified.

And honestly, once you start, it’s hard to stop at just one.

2. Your Usual Ice Cream Runs Now Come with a Shot at Something Bigger

Here’s where things get interesting.

Every time you stock up, you’re also getting closer to a raffle entry. To qualify, members need to purchase at least P1,500 worth of participating ice cream products and reach a total spend of P4,000. Registration is done through QR codes available in-store—and once you’re in, every qualified purchase adds another entry.

The raffle draw happens on May 15, 2026, at the Landers Aseana Head Office, under DTI supervision.

So yes, your freezer refills could literally take you somewhere.

3. It All Kicked Off with a Pretty Sweet Start

The festival officially launched at Landers Aseana, where media, influencers, and members got first access to the deals—and the desserts.

Led by Landers Deputy CEO Bill Cummings, alongside Buying Division Head Edgar Fernandez, Magnolia’s Head of Modern Trade Sales Acie Sunga, and actor Derek Monasterio, the kickoff set the tone for what’s ahead: weeks of good finds, great deals, and a few surprises along the way.

4. There’s More to Get If You’re Already Shopping There Anyway

If you’re planning to make the most out of the festival, Landers’ Executive Membership adds even more value.

Members can enjoy:

• Up to 2% rebate on purchases
  
• An additional 5% rebate with the Landers Executive Visa Signature Credit Card
  
• Free delivery for online orders (minimum spend required)
  
• Free personal shopper service
  
• Plus everyday perks like fuel discounts and free haircut
  

Right now, it’s available at an introductory price of P600, making it an easy upgrade if you’re already shopping regularly.

So… How Far Can One Scoop Really Take You?

Maybe just to your couch after a long day.

Maybe to your freezer for another round.

Or, if things line up just right—maybe all the way to a brand-new car.