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Terra Daffón

Terra Daffón had a long career in communication as advertising Creative Director, then as Senior Vice President for Corporate Affairs in a television network. She is the author of Gabaldon, Philippine Heritage Schools; True Blue, a legacy book commissioned by the Ateneo de Manila University, and two volumes on Philippine arts and crafts for the PhilHHDA and the Design Center Philippines. She is a product of the University of the Philippines, and a Palanca awardee in the essay category.

Women in Philippine politics and how they get there

March is women’s month, thus, among other stories, this take on women in Philippine politics, not by a political pundit, nor a social scientist...

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The new Graphic logo: Reclaiming the past for the future

In 1922, Don Ramon Roces was plagued by an idea: Photo News. He believed that pictures conveyed messages and facts more clearly and more quickly; photographs reported the news better than text. He experimented with two publications that demonstrated his concept—Photo News, the first trilingual publication in English,...

Graphic origins

DON RAMON PARDO ROCESPublisher, Graphic & Graphic Weekly1927-1941; 1948-1965 In the early decades of American colonial rule in the Philippines, there were rich and influential Hispanic-Filipino families who invested in publishing. One of them was the Roces clan. The family pioneered the establishment of newspaper chains, a venture begun...

The first Graphic cover

I have always been interested in where modern Philippine culture began, how it spread, and what images were used to represent the nation. Print media is central to that history. Before television and the internet, magazines helped Filipinos imagine the country. As an art historian who studies Philippine...